All your touchpoints. As consistent as a red thread.

Your customer’s emotional experience must be consistent across all touchpoints. This increases the chance that your customer will desire your brand from touchpoint to touchpoint. It is namely a fact that every piece of information leaves tracks in the brain in the form of connections between nerve cells. Like tracks in snow, the more frequently and consistently they are used, the longer they remain available and accessible. ZUTT & PARTNER can help you develop these deep tracks. They lead to an emotional customer experience that customers will want to relive time and again.

EmoCompass®

Decrypting your customers’ emotions

 

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Consulting models

A giant step for your marketing.

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Consulting

Customised EmoCompass® consulting for your very specific marketing challenge.

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Studies

Neuromarketing in practice

Acquire a little neuromarketing knowledge.
Feel free to browse and read a free extract.

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About ZUTT & PARTNER

Helping people make decisions.

Experience a moment neuromarketing.

Fascinated by human senses and their strength for marketing and business, Philipp Zutt combines neurology, psychology and design for over 20 years. The result: Training that is both entertaining and valuable for daily practice.

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Expert input on marketing and emotions

What effect do products, brands and customer experiences have on our brain? How can your marketing benefit from neurology? – If your aim is to bring your product closer to the inner desires of your customers by systematically navigating their emotions, you can look forward to the following contents:

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Introduction to neuromarketing (brain science and marketing)

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Neurological principles (the alpha and omega for more effective marketing)

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Best and worst practices (learning from other industries)

First strategic design inputs for your brand and employees

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Presentations tailored to you and your audience

Whether strategic or operational, whether rookie or pro: Philipp Zutt offers you tailored and fascinating lectures. To help you understand how to connect psychology, marketing and (strategic) design in your business.

Philipp Zutt has been studying the functions of our brain, the effects of emotions and their systematic use for marketing for over 20 years. He is a lecturer for neuromarketing at various universities, author of numerous articles and initiator of the GlobalEmotionsForum. As the managing director and member of the administrative board of ZUTT & PARTNER AG headquartered in the Zurich Oberland, he offers national and international customers professional and scientific advice on matters relating to the emotionalisation of products, brands and customer experiences.

Customer response

«Philipp Zutt’s presentation at our annual meeting at the Victoria-Jungfrau hotel in Interlaken was amusing, highly informative and perfectly tailored to the executive audience of the Swiss beverages industry.»

Ernest Dällenbach, Secretary General of the Swiss beverages industry workgroup, Director of INFOVIN

«WEF stage Davos, 200 bankers, topic “Emotions”: Philipp Zutt explains the latest findings regarding our brain and their significance for our everyday life in an entertaining, practice-oriented and brain-compatible way that makes you want to start implementing his ideas right away.»

Petra Kamer, President of the Bündner Association of Raiffeisen banks

«Philipp Zutt combines neuroscience with marketing practices in his keynotes and packages this mixture as an eventful sensory firework in a fascinating way. During the Marketing Tag 19 at the KKL Lucerne, he marked an exciting start and showed the over 900 marketeers how important real sensory impressions are even in a digitalized world. For the people. And thus for brands»

Uwe Tännler, President Swiss Marketing Forum

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