Decrypting your customers’ emotions

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Understanding your customers’ feelings without talking to them brings you closer to their true desires and emotions. That’s why the EmoCompass® uses elements that are as objective and universal as possible. It took six years to develop in collaboration with scientists and has been used successfully in more than 200 customer projects since 2003. And it is still undergoing continuous improvement. So that we can navigate your brand together to pole position with the EmoCompass®.


X Million Patchworks.

The EmoCompass® is based on a multitude of neuropsychological phenomena. One of them is known as patchworks. The human brain always stores feelings as experience models.

You have probably never seen this baby before in your life. But thanks to the patchworks in your brain, you know nonetheless whether you perceive the baby as chubby/sweet or more square/dynamic.



Let’s see what you smell.

Another phenomenon is so-called synaesthesia – also known as sensory bridges.

When a specific sense is stimulated, the stimulation can also automatically and involuntarily affect a different sense in the brain’s sensory centre. Imagine a fresh cup of steaming-hot espresso – you can probably already smell the coffee.



Imagine you could capture emotions.

If you want success in the marketplace, you need to know and appeal to the customers’ desires at gut level. That is why corporations around the globe invest billions in market research – however: our brain cannot express the unknown in words. Consequentially, if you ask your customer about their desires, you will discover what your competitors do better than you (benchmark) – but not what your customer’s ideal is (the Gold Standard).

EmoCompass® lets you capture people’s feelings – without talking to them. That is the path to their true desires and emotions.


Measure existing touchpoints and close emotional gaps.

In addition to measuring the customer’s ideal, EmoCompass® can also measure the status quo of your client experience. These measurements produce rational, comparative charts. They tell you exactly in which direction you need to direct the emotions.



What can a bank learn from a retailer? Which principles from the telecom industry make medicinal technology more emotional? Emotionalizing brand and products is based on science and is beneficial for everyone. The systematic transfer from best practices across companies and industries, in combination with new knowledge about the brain and emotions, leads to effective client experiences.


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