All your touchpoints. As consistent as a red thread.

Your customer’s emotional experience must be consistent across all touchpoints. This increases the chance that your customer will desire your brand from touchpoint to touchpoint. It is namely a fact that every piece of information leaves tracks in the brain in the form of connections between nerve cells. Like tracks in snow, the more frequently and consistently they are used, the longer they remain available and accessible. ZUTT & PARTNER can help you develop these deep tracks. They lead to an emotional customer experience that customers will want to relive time and again.

EmoCompass®

Decrypting your customers’ emotions

 

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Consulting models

A giant step for your marketing.

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Consulting

Customised EmoCompass® consulting for your very specific marketing challenge.

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Studies

Neuromarketing in practice

Acquire a little neuromarketing knowledge.
Feel free to browse and read a free extract.

15
topics

> 31
charts

13
moodboards

108
pages

About ZUTT & PARTNER

Helping people make decisions.

Together to success. No matter how big.

Professionals love marketing challenges. That is why EmoCompass® Consulting is jam-packed with neuromarketing research, strategy development and design concepts. All based on the latest insights from brain research and psychology. And always with the entire customer journey in mind. You can now launch the most successful market appearances based on your knowledge of your customer and brand emotions.

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Customer / on-site surveys

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Freely selectable countries and languages

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Existing and new touchpoints

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Unlimited research objects

Tailor-made timing

More possibilities. More emotions.

Be creative: unlock endless emotions. Whether Gold Standards, inspiring consumer occasions or existing or new touchpoints: EmoCompass® Consulting lets you choose the countries and languages of your survey. And you can unlock the emotions of existing and potential new customers – even on-site with the right topic. It is even possible to include different target groups. This will give you the most comprehensive picture you have ever had of your brand and customer emotions.

An emotion concept that will make you the Gold Standard.

EmoCompass® Consulting was developed to master your specific and highly complex marketing challenges. Use it to achieve outstanding results: emotionalise your brand and customer journey to become the emotional No. 1 in your segment.

EmoCompass® Consulting is ideal for:

  • Developing your campaign
  • Developing a store concept
  • Establishing customer rituals
  • Taking your sales talks to the next level
  • Developing trade fair and event concepts
  • Brand conception and development
  • Further defining your product
  • Always under the inclusion of neuropsychological principles

Ready for any challenge.


«Reinventing the world time and again in the hotly contested FMCG market is challenging. Especially as a brand leader. Whether retail POS, food stall or promotional advertising – ZUTT & PARTNER have opened the door for us to new and effective levels of communication on numerous occasions.»

Flavio Calligaris-Maibach, Commercial Excellence & Marketing Manager, Coca-Cola HBC Switzerland AG

 


«ZUTT & PARTNER opens the door to completely new, emotionalizing aspects of marketing. Together, we transform neurological principles and insights into concrete development input for our international brand.»

Beat Guhl, CEO and Owner, Sky-Frame AG


«A concept with compelling differentiation was developed on the basis of guest emotions for our four mountain restaurants. It enables us to consistently trigger a uniform instinctive feeling in the guest and to clearly stand apart from the competition.»

Philipp Holenstein, Director Arosa Bergbahnen AG

«The way in which ZUTT & PARTNER links neurological insights with banking trends and best practices from other business segments is unique. Together we were able to set an important corner stone for the realignment of Global Wealth Management»

Claudius Sutter, Managing Director Global Wealth, UBS


«ZUTT & PARTNER have accompanied us for a number of years with regard to the positioning and further development of our brand and the emotionalization of our products for business partners and end customers.
Creative, effective solutions founded on a scientific basis help us as a small structure to progress more quickly.»

Frédéric Gabriel, Chief Strategy Officer, HASELMEIER Drug Delivery. Tailormade.

«Based on scientifically founded emotion profiling, ZUTT & PARTNER has helped us time and again to further develop our 600+ village shops and garage stores. Sales in the pilot stores increased by 5%.»

Ferdinand Hirsig, Chairman of the Executive Board, Volg

You’re holding it in your hands.

Study and study results

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Gold Standard(s)
(target emotions)

My brand
(actual emotions)

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Unlimited competition

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Unlimited touchpoints

Emotional strategy

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Emotional target profile

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Emotional value proposition

Design and action inputs

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Customised design concepts and approaches

Inclusion of neurological principles

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Neurological principles

Presentation at your premises

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Presentation(s)

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