The management consultancy for neuromarketing in Zurich

Neuromarketing strategies for all your touchpoints. From the study to recipes to more business.

More than 90% of your potential customers’ decisions for or against your brand is emotional. That’s why it’s worth knowing your customers’ emotional desires – and to lead with them throughout the entire client experience, whether you are selling tangible consumer goods, complex services or calculable investment assets.

Recipe for success no. 2

All your touchpoints. As consistent as a red thread.

Your customer’s emotional experience must be consistent across all touchpoints. This increases the chance that your customer will desire your brand from touchpoint to touchpoint. It is namely a fact that every piece of information leaves tracks in the brain in the form of connections between nerve cells. Like tracks in snow, the more frequently and consistently they are used, the longer they remain available and accessible. ZUTT & PARTNER can help you develop these deep tracks. They lead to an emotional customer experience that customers will want to relive time and again.


Decrypting your customers’ emotions


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A/B Test

EmoCompass® quick test of your implementation variants of campaigns, packagings, digital touchpoints and much more



The compact EmoCompass®-project with neuromarketing recipe book and emotional DNA for your brand



Completely customised EmoCompass® insights and consulting for your very specific marketing challenge

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Neuromarketing studies

Gain a piece of neuromarketing knowledge.
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Neuromarketing Studie


Helping people make decisions.