More marketing success.
Because emotions drive decisions.

Zutt & Partner is Switzerland’s neuromarketing consultancy, boosting the impact and success of brands, products, and touchpoints by making them more emotionally engaging.

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ZUTT & PARTNER AG

80% of every purchase decision is driven by emotions

Whether B2C or B2B, product, service, or investment: EVERY purchase decision is emotionally driven by our brain’s unconscious autopilot. Rational arguments often come later to justify the emotional choice.

Measure Emotions

With EmoCompass® and EmoCheck, you target the core of decision-making: the subconscious. Efficient studies help you decode your customers’ desired emotions and the emotional impact of your brand, touchpoints, and competitors – nonverbally and either directly with your target audience or AI-powered.

Discover Tools

Drive Emotions

Whoever aligns most closely with their target audience’s emotional desires – and consistently delivers on them – sells best. With years of emotional expertise and neuroscience insights, we’ll navigate your brand and touchpoints towards emotional no. 1.

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Neuro value for all your touchpoints:

  • Brand
  • Service
  • Product
  • Packaging
  • Advertising Campaign
  • Letter / Newsletter
  • POS
  • Customer Rituals
  • Website
  • App
  • Social Media
  • Events
  • Trade Fairs
  • Employer Branding
  • Brand

Your benefits

Confident decisions

powered by KPIs on emotional impact

Efficiency boost

through more targeted briefings and less trial & error

Stronger impact on the customer’s brain

by applying neuro principles

About Zutt & Partner

Zutt & Partner translates neuropsychological insights into tangible brand experiences. This reveals where and how purchase decisions are truly made—so you can leverage the most powerful drivers for your business.

  • 1978

    Founding Year

  • 20+

    Years of Neuromarketing Experience

  • 750+

    Emotionalization Projects

  • 9

    Neuromarketing Experts

Meet the Team

Neuromarketing-News:

Stay on top of neuromarketing and never miss new insights on brand impact, emotion, and the psychology of decision-making.

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FAQ

Since every purchase decision is largely made unconsciously and emotionally, neuromarketing always pays off. If you want to achieve greater impact, there’s no way around it.

Absolutely. Even in B2B, people make decisions – and they are more emotional than many think. Factors such as trust, security, and likability play a major role. Neuromarketing makes these factors visible and actionable.

From brand positioning to image and campaign analyses, product impact studies (see EmoCosmetics), through to neuro concepts and implementation sparring – for all industries and touchpoints.

Compact analyses are available within a few days. For strategic projects or the development of neuro concepts, you can usually expect a timeframe of a few weeks up to 2–4 months, depending on the scope.

Yes. The impact of measures on customers is crucial for success regardless of company size – often even more decisive when budgets are limited.

Neuro principles are scientifically proven mechanisms from neuroscience and psychology – for example, to increase attention, decision-making, or emotional activation. There are more than 50 such principles. Used correctly, they enhance relevance, memorability, and the impact of your communication – across all channels.

Yes. Whether it’s a one-time campaign check or holistic brand work – you define the scope.

Yes. We test existing images, videos, or texts as well as complete online or offline experiences such as websites or points of sale for emotional impact and provide concrete recommendations for optimization.

Yes. On request, we offer in-house workshops, hands-on trainings, and multisensory impulse formats for your team or audience. Experience inspiring talks and keynotes or deepen your expertise in the CAS Customer Behavior & Psychology HWZ.

Yes. You can enrich your existing creative processes with sound insights and targeted sparring – without replacing your agency. Implementation of measures remains the responsibility of your agency.

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