{"id":9706,"date":"2021-07-08T07:40:26","date_gmt":"2021-07-08T07:40:26","guid":{"rendered":"https:\/\/zutt.ch\/?p=9706"},"modified":"2021-07-08T07:40:26","modified_gmt":"2021-07-08T07:40:26","slug":"horizont-wie-die-neuen-logos-von-vw-bmw-audi-opel-toyota-und-renault-funktionieren","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/horizont-wie-die-neuen-logos-von-vw-bmw-audi-opel-toyota-und-renault-funktionieren\/","title":{"rendered":"HORIZONT: Wie die neuen Logos von VW, BMW, Audi, Opel, Toyota und Renault funktionieren"},"content":{"rendered":"<p>VW hat es getan, BMW und Audi. Aber auch Renault, Opel und Toyota. Die Hersteller haben in den vergangenen Monaten ihr Logo \u00fcberarbeitet. Unter anderem sollten die Markenhersteller so fit f\u00fcr das digitale Zeitalter gemacht werden und den Wandel zur E-Mobilit\u00e4t symbolisieren. Doch funktioniert das \u00fcberhaupt? Was l\u00f6sen die minimalisierten Logos im Kundenhirn aus? Diesen Fragen ist die Neuromarketing spezialisierten Unternehmensberatung Zutt &#038; Partner nachgegangen. HORIZONT Swiss konnte vorab einen Blick auf die Ergebnisse werfen.<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/07\/horizont-wie-die-neuen-logos-von-vw-bmw-audi-opel-toyota-und-renault-funktionieren.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9461\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/07\/Linkedin-Umfrage-Autologos-e1625729668533.png\" alt=\"Die neuen Auto-Logos im Neuromarketing Check\" width=\"617\" height=\"347\" \/><\/a><\/p>\n<p>Hier gehts zum <a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/07\/horizont-wie-die-neuen-logos-von-vw-bmw-audi-opel-toyota-und-renault-funktionieren.pdf\" rel=\"noopener\" target=\"_blank\">Artikel<\/a>.<\/p>\n<p>Oder direkt auf <a href=\"https:\/\/www.horizont.net\/schweiz\/nachrichten\/automobilbranche-wie-die-neuen-logos-von-vw-bmw-audi-opel-toyota-und-renault-funktionieren-192772\" target=\"_blank\" rel=\"noopener noreferrer\">HORIZONT<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VW hat es getan, BMW und Audi. Aber auch Renault, Opel und Toyota. Die Hersteller haben in den vergangenen Monaten ihr Logo \u00fcberarbeitet. Unter anderem sollten die Markenhersteller so fit f\u00fcr das digitale Zeitalter gemacht werden und den Wandel zur E-Mobilit\u00e4t symbolisieren. Doch funktioniert das \u00fcberhaupt? Was l\u00f6sen die minimalisierten Logos im Kundenhirn aus? Diesen [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-9706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing-Studie: Horizont | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Viele Auto-Hersteller haben in den vergangenen Monaten ihr Logo \u00fcberarbeitet. 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