{"id":9523,"date":"2021-04-12T08:11:49","date_gmt":"2021-04-12T08:11:49","guid":{"rendered":"https:\/\/zutt.ch\/?p=9523"},"modified":"2021-04-12T08:13:07","modified_gmt":"2021-04-12T08:13:07","slug":"radio-top-weshalb-stehen-kunden-fuer-lidl-sneaker-schlange","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/radio-top-weshalb-stehen-kunden-fuer-lidl-sneaker-schlange\/","title":{"rendered":"Radio Top: Weshalb stehen Kunden f\u00fcr Lidl-Sneaker Schlange?"},"content":{"rendered":"<p>Seltene Produkte werden meist als wertvoller wahrgenommen. So kann auch ein Sneaker, der nur 15 Franken kostet, in den Gehirnen der Kunden pl\u00f6tzlich deutlich mehr Wert annehmen. Der Keyfactor ist die k\u00fcnstliche Verknappung des Lidl-Sneakers. Dadurch werden die Kunden direkt auf emotionaler Ebene angesprochen.<\/p>\n<p>Zus\u00e4tzlich angefeuert wird der Hype durch den aktuellen Sneaker-Trend. Aus Sportschuhen ist bei den j\u00fcngeren Generationen ein Lifestyle-Produkt und ein Status-Symbol geworden. Wer nicht die neusten und coolsten Sneaker besitzt, der geh\u00f6rt nicht dazu. Dies spricht zus\u00e4tzliche emotionale Areale an, die mit Zugeh\u00f6rigkeitsgef\u00fchl und sozialer Integration zusammenh\u00e4ngen.<\/p>\n<p>Doch auch weitere Mechanismen tragen dazu bei, dass die Kunden Schlange stehen. Mehr erfahren Sie im Interview von Radio Top mit Philipp Zutt:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/534785169\" width=\"640\" height=\"340\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/mein-projekt\/\" rel=\"noopener\">&gt; In die Praxis umsetzen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seltene Produkte werden meist als wertvoller wahrgenommen. So kann auch ein Sneaker, der nur 15 Franken kostet, in den Gehirnen der Kunden pl\u00f6tzlich deutlich mehr Wert annehmen. Der Keyfactor ist die k\u00fcnstliche Verknappung des Lidl-Sneakers. Dadurch werden die Kunden direkt auf emotionaler Ebene angesprochen. Zus\u00e4tzlich angefeuert wird der Hype durch den aktuellen Sneaker-Trend. Aus Sportschuhen [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-9523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weshalb stehen Kunden f\u00fcr Lidl-Sneaker Schlange? | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Diesen Montag standen die Kunden vor den Lidl-Filialen Schlange. 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