{"id":9394,"date":"2021-02-19T08:23:44","date_gmt":"2021-02-19T08:23:44","guid":{"rendered":"https:\/\/zutt.ch\/?p=9394"},"modified":"2021-02-19T08:23:44","modified_gmt":"2021-02-19T08:23:44","slug":"nzz-blick-ins-gehirn","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/nzz-blick-ins-gehirn\/","title":{"rendered":"NZZ: Blick ins Gehirn"},"content":{"rendered":"<p>Kaufentscheide werden gr\u00f6sstenteils unbewusst gef\u00e4llt. Dies bietet Firmen viele M\u00f6glichkeiten, Konsumenten zu beeinflussen. Die NZZ ging diesem Thema auf den Grund und interviewte dazu verschiedene Experten \u2013 darunter auch Philipp Zutt.<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn.pdf\" rel=\"noopener noreferrer\" target=\"_blank\"><a  href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn.png\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9397\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn.png\" alt=\"\" width=\"1654\" height=\"1794\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn.png 1654w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn-277x300.png 277w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn-944x1024.png 944w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn-768x833.png 768w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn-1416x1536.png 1416w\" sizes=\"auto, (max-width: 1654px) 100vw, 1654px\" \/><\/a><\/a><\/p>\n<p>Hier geht es zum <a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/02\/zutt-neuromarketing-nzz-blick-ins-gehirn.pdf\">Artikel<\/a>.<\/p>\n<p>Oder direkt auf <a href=\"https:\/\/www.nzz.ch\/wirtschaft\/shopping-weshalb-wir-dinge-kaufen-die-wir-nicht-brauchen-ld.1600896?reduced=true\" target=\"_blank\" rel=\"noopener noreferrer\">NZZ<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaufentscheide werden gr\u00f6sstenteils unbewusst gef\u00e4llt. Dies bietet Firmen viele M\u00f6glichkeiten, Konsumenten zu beeinflussen. Die NZZ ging diesem Thema auf den Grund und interviewte dazu verschiedene Experten \u2013 darunter auch Philipp Zutt. Hier geht es zum Artikel. Oder direkt auf NZZ.<\/p>\n","protected":false},"author":13,"featured_media":7537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-9394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NZZ Blick ins Gehirn | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Kaufentscheide werden gr\u00f6sstenteils unbewusst gef\u00e4llt. 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