{"id":9041,"date":"2020-10-27T07:48:29","date_gmt":"2020-10-27T07:48:29","guid":{"rendered":"https:\/\/zutt.ch\/?p=9041"},"modified":"2020-10-27T07:49:15","modified_gmt":"2020-10-27T07:49:15","slug":"horizont-interview-der-marketing-touchpoint-der-zukunft","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/horizont-interview-der-marketing-touchpoint-der-zukunft\/","title":{"rendered":"Interview auf HORIZONT: Der wichtigste Marketing-Touchpoint der Zukunft"},"content":{"rendered":"<p>In den vergangenen 30 Jahren haben Banken viel automatisiert und ihre Leistungen in die digitale Welt abgeschoben. Dadurch geht jedoch viel Potential zur <a href=\"https:\/\/zutt.ch\/blog\/de\/emotionales-marketing\/\">Emotionalisierung<\/a> und Kundenbindung verloren. Doch w\u00e4hrend manche Banken noch in der digitalen Welt Fuss fassen, haben andere bereits begonnen, den wahren Marketing-Touchpoint der Zukunft effektiv zu nutzen.<\/p>\n<p>Im Interview f\u00fcr HORIZONT erfahren Sie, was f\u00fcr Banken DER Marketing-Touchpoint der Zukunft ist.<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/Die-Filiale-ist-fuer-Banken-der-wichtigste-Marketing-Touchpoint-der-Zukunft-HORIZONT.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9043 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft.png\" alt=\"Philipp Zutt erkl\u00e4rt im Interview mit HORIZONT was der Touchpoint der Zukunft ist.\" width=\"1718\" height=\"900\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft.png 1718w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft-300x157.png 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft-1024x536.png 1024w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft-768x402.png 768w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-interview-horizont-touchpoint-der-zukunft-1536x805.png 1536w\" sizes=\"auto, (max-width: 1718px) 100vw, 1718px\" \/><\/a><\/p>\n<p>Hier gehts zum <a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/Die-Filiale-ist-fuer-Banken-der-wichtigste-Marketing-Touchpoint-der-Zukunft-HORIZONT.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Interview<\/a>.<\/p>\n<p>Oder direkt auf <a href=\"https:\/\/www.horizont.net\/schweiz\/nachrichten\/neuromarketing-die-filiale-ist-fuer-banken-der-wichtigste-marketing-touchpoint-der-zukunft.-186698\" target=\"_blank\" rel=\"noopener noreferrer\">HORIZONT<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In den vergangenen 30 Jahren haben Banken viel automatisiert und ihre Leistungen in die digitale Welt abgeschoben. Dadurch geht jedoch viel Potential zur Emotionalisierung und Kundenbindung verloren. Doch w\u00e4hrend manche Banken noch in der digitalen Welt Fuss fassen, haben andere bereits begonnen, den wahren Marketing-Touchpoint der Zukunft effektiv zu nutzen. Im Interview f\u00fcr HORIZONT erfahren [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-9041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing-Tipp: Interview Horizont | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Im Interview f\u00fcr HORIZONT erfahren Sie, was f\u00fcr Banken DER Marketing-Touchpoint der Zukunft ist \u2013 und wie man diesen effektiv nutzen kann.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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