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{"id":8997,"date":"2020-06-08T14:00:49","date_gmt":"2020-06-08T14:00:49","guid":{"rendered":"https:\/\/zutt.ch\/?p=8997"},"modified":"2020-10-29T11:11:24","modified_gmt":"2020-10-29T11:11:24","slug":"neurobranches-en","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/en\/neurobranches-en\/","title":{"rendered":"NeuroBranches EN"},"content":{"rendered":"<h1 class=\"fliesstext\">Neuromarketing in practice<\/h1>\n<h2>How physical spaces can be used profitably in the digital age.<\/h2>\n<p>With the advent of digitalization, a large part of business deals has shifted to the digital space. There is often no absolute need for the customer to make the way to a branch for a purchase. However, physical spaces and face-to-face contacts offer decisive advantages, especially for customer loyalty and differentiation. Through a skilful approach of all five senses, emotionally very strong experiences can be created. In addition, the POS offer a chance for a scarce commodity: real personal contact.<\/p>\n<hr \/>\n<p>Content overview:<br \/>\n<strong><a href=\"#raiffeisen-case\">1. Raiffeisen branch &gt;<\/a><\/strong><br \/>\n<strong><a href=\"#topshop-case\">2. AGROLA TopShop  &gt;<\/a><\/strong><br \/>\n<strong><a href=\"#workshop\">3. Emotionalize your customer spaces too &gt;<\/a><\/strong><\/p>\n<hr \/>\n<p id=\"raiffeisen-case\" class=\"h2\" style=\"margin-top: 60px;\">Case 1: Raiffeisen branch<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. TASK<\/span><strong><br \/>\n<\/strong><\/strong>To put Raiffeisenbank, bank topics and bankers on an equal footing with the customer \u2013 through new rituals and emotions never seen before in the banking world.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae STUDY<\/strong><\/span><br \/>\n\u2022 The at-home feeling is the emotional core<br \/>\n\u2022 Innovation hub, on the other hand, does not match the desired emotions<br \/>\n\u2022 Learning, on the other hand, meets the emotional target \u2013 when charged by a personal touch<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-emomap-raiffeisen_EN.jpeg\" alt=\"EmoMap\u00a9 for Raiffeisen branches\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: It is not about the top, bottom, left or right \u2013 the distances between the individual research objects to the desire (GOLD STANDARD) are decisive. The further the distance between two pins, the more different the sensation.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. SUCCESSFULLY EMOTIONALIZED RAIFFEISENBANK THALWIL<\/span><\/strong><br \/>\n\u2022 5 minutes before the agreed consultation date: The customer advisor waits for the customer in the customer zone at the high desk (while working on a notebook)<br \/>\n\u2022 At the large screen, the customer and consultant &#8222;fly&#8220; over their own market area and discover together perhaps even the customer&#8217;s home<br \/>\n\u2022 At the bar, the customer advisor himself or herself (not an assistant!) prepares a cup of coffee, cappuccino or tea for the customer.<br \/>\n\u2022 These are all newly created rituals for a surprising customer experience on an equal footing<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/09\/zutt-neuromarketing-raiffeisen-filiale-thalwil.png\" alt=\"Case Bild einer Raiffeisen Filiale\" \/><\/p>\n<hr \/>\n<p id=\"topshop-case\" class=\"h2\" style=\"margin-top: 60px;\">Case 2: AGROLA TopShop<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. TASK<\/span><strong><br \/>\n<\/strong><\/strong>To really emotionalize AGROLA&#8217;s gas station shops and help them to generate more revenue.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDY<\/strong><\/span><br \/>\n\u2022 Food is a highlight<br \/>\n\u2022 Bakery goods and coffee are desirable catering offers<br \/>\n\u2022 Regional references and rural attributes play a major role<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-emomap-topshop_EN.jpeg\" alt=\"EmoMap\u00a9 for TopShop AGROLA branches\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: It is not about the top, bottom, left or right \u2013 the distances between the individual research objects to the desire (GOLD STANDARD) are decisive. The further the distance between two pins, the more different the sensation.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. SUCCESSFULLY EMOTIONALIZED TOPSHOP-BRANCHES<\/span><\/strong><br \/>\nChanges in the look of the store, store layout, private label line and rituals based on concept inputs from ZUTT &amp; PARTNER<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-topshop-vorher-nachher-1.jpeg\" alt=\"Before and after of the emotionalized TopShop branches\" \/><\/p>\n<hr \/>\n<p id=\"workshop\" class=\"h2\">Emotionalize your customer spaces too<\/p>\n<h3>Sign up for a free workshop now<\/h3>\n<p>As part of a free workshop*, we jointly define which gold standards are to be explored for your brand. Experience the EmoCompass\u00ae with a demo survey tailored to you and configure your EmoCompass\u00ae project so that you can achieve your marketing goals scientifically with the inclusion of neuropsychological principles.<\/p>\n<div id=\"vfb-form-14\" class=\"visual-form-builder-container\"><form id=\"-14\" class=\"visual-form-builder vfb-form-14 \" method=\"post\" enctype=\"multipart\/form-data\">\n\t  \t<input type=\"hidden\" name=\"form_id\" value=\"0\" \/><\/ul>&nbsp;<\/fieldset><fieldset class=\"vfb-fieldset vfb-verification\" style=\"display:block\">\n\t\t\t\t<div class=\"vfb-legend\"><h3>Verification<\/h3><\/div>\n\t\t\t\t<ul class=\"vfb-section vfb-section-1\">\n\t\t\t\t<li class=\"vfb-item vfb-item-text\" style=\"display:block\">\n\t\t\t\t<label for=\"vfb-secret\" class=\"vfb-desc\">Please enter any two digits with &lt;strong&gt;no&lt;\/strong&gt; spaces (Example: 12)<span>*<\/span><\/label>\n\t\t\t\t<div><input type=\"text\" name=\"vfb-secret\" id=\"vfb-secret\" class=\"vfb-text vfb-medium\" style=\"display:block\" \/><\/div>\n\t\t\t\t<\/li><li style=\"display:none;\"><label>This box is for spam protection - &lt;strong&gt;please leave it blank&lt;\/strong&gt;:<\/label><div><input name=\"vfb-spam\" \/><\/div><\/li>\n\t\t\tSubmit<\/ul>\n\t\t\t<\/fieldset><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/wp-json\/wp\/v2\/posts\/8997\" \/><\/form><\/div> <!-- .visual-form-builder-container -->\n","protected":false},"excerpt":{"rendered":"<p>Neuromarketing in practice How physical spaces can be used profitably in the digital age. With the advent of digitalization, a large part of business deals has shifted to the digital space. There is often no absolute need for the customer to make the way to a branch for a purchase. However, physical spaces and face-to-face [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[295],"tags":[],"class_list":["post-8997","post","type-post","status-publish","format-standard","hentry","category-offer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NeuroBranches \u2013 Profitable use of sales space |\u00a0ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Through a skilful approach of all five senses, emotionally very strong experiences can be created. 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