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{"id":8994,"date":"2020-06-08T13:59:05","date_gmt":"2020-06-08T13:59:05","guid":{"rendered":"https:\/\/zutt.ch\/?p=8994"},"modified":"2020-11-05T08:40:47","modified_gmt":"2020-11-05T08:40:47","slug":"neurotangibility-en","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/en\/neurotangibility-en\/","title":{"rendered":"NeuroTangibility EN"},"content":{"rendered":"

Neuromarketing in practice<\/h1>\n

How a complex product or topic becomes emotionally tangible<\/h2>\n

What the customer does not understand, he does not buy. For customers, emotions are easier to understand than technical information. A product presentation therefore needs a clear emotional message so that it is intuitively tangible for the customer. Findings from neurology and psychology help us to translate complex products and topics into emotions and make them tangible for all senses. This makes products and services understandable \u2013 and gets them bought.<\/p>\n

\n

Content overview:
\n1. LLB Bankorama ><\/a><\/strong>
\n2. GRB Investment Cube and Topo Model (incl. video) ><\/a><\/strong>
\n3. Raiffeisen Chocolate ><\/a><\/strong>
\n4. Emotionalize your product too ><\/a><\/strong><\/p>\n

\n

Case 1: LLB Bankorama<\/p>\n

\"zutt-neuromarketing-Anspruch\"<\/p>\n

1. TASK<\/span>
\n<\/strong><\/strong>To make complex banking topics such as the different investment strategies or diversification (distribution of risk) comprehensible for the average customer in a playful way.<\/p>\n

\"zutt-neuromarketing-Insights\"<\/p>\n

2. APPLIED NEUROPSYCHOLOGICAL PRINCIPLES<\/strong><\/span>
\n\u2022 „Let the customer do it.“
\n\u2022 „Appeal to the comparative brain.“
\n\u2022 „Anchor simple images.“<\/p>\n

\"Case<\/p>\n

\"zutt-neuromarketing-Erfolg\"
\n3. IDEA, CONCEPT AND PRODUCTION OF A PHYSICAL INTERACTION IN THE CUSTOMER ZONE<\/span><\/strong>
\nPlayful learning and comprehension together with the customer as part of the consulting process<\/p>\n

\"Moodboard<\/p>\n

\n

Case 2: GRB Investment Cube & Topo Model<\/p>\n

\"zutt-neuromarketing-Anspruch\"<\/p>\n

1. TASK<\/span>
\n<\/strong><\/strong>To make investment strategies and mortgage models tangible and comprehensible for the layman through analogies and relation to the region (Glarnerland).<\/p>\n

\"zutt-neuromarketing-Insights\"<\/p>\n

2. APPLIED NEUROPSYCHOLOGICAL PRINCIPLES<\/strong><\/span>
\n\u2022 „Let the customer choose.“
\n\u2022 „Create sensory bridges.“
\n\u2022 „Let the customer play.“
\n\u2022 „Trigger concern and memories.“<\/p>\n

\"Ausgespielte<\/p>\n

3. IDEA, CONCEPT AND PRODUCTION MONITORING OF A PHYSICAL INTERACTION IN THE CUSTOMER ZONE<\/span><\/strong>
\nIn the Glarner Regional Bank in the city of Glarus, the various investment strategies and mortgage models are no longer explained with the help of brochures and tablets, but are made comprehensible by means of investment cubes and the Topo model. Three cubes hanging from the ceiling take the customer on a hike through the Glarnerland region: drone and helicopter shots as well as integrated quizzes make different altitude profiles (volatility) and condition levels (investment horizon) visible. In the consulting room, the topic can be deepened on request: The Topo model automatically calculates the optimal investment strategy for the client based on input and presents it in the form of an investment route on the Glarus map.<\/p>\n

\"Touchable<\/p>\n