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{"id":8991,"date":"2020-06-08T13:57:26","date_gmt":"2020-06-08T13:57:26","guid":{"rendered":"https:\/\/zutt.ch\/?p=8991"},"modified":"2020-11-05T08:41:26","modified_gmt":"2020-11-05T08:41:26","slug":"neurodigitalisation-en","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/en\/neurodigitalisation-en\/","title":{"rendered":"NeuroDigitalisation EN"},"content":{"rendered":"

Neuromarketing in practice<\/h1>\n

How digital applications can emotionalize despite lack of sensory contact.<\/h2>\n

Digitalization has already changed the world a lot. Many things have become more efficient and more convenient today \u2013 to name just two advantages. But digitization also has a downside. In its most common implementations, it appeals to only one sense. This literally leaves customers cold. Today’s digital worlds hardly trigger any emotions \u2013 there is no real relationship building with a brand or a product. To prevent this, digital platforms must be emotionalized, for example, through the use of synaesthesia and sensory bridges. Ideally, they will even merge with the analogue world. Therefore, either aim to digitize your analogue world or analogize your digital world.<\/p>\n

\n

Content overview:
\n1. UBS SmartWealth ><\/a><\/strong>
\n2. Weather Graub\u00fcnden ><\/a><\/strong>
\n3. Emotionalize your digital world too ><\/a><\/strong><\/p>\n

\n

Case 1: UBS SmartWealth<\/p>\n

\"zutt-neuromarketing-Anspruch\"<\/p>\n

1. TASK<\/span>
\n<\/strong><\/strong>To emotionalize the onboarding of a private banking customer and reduce its entry thresholds by using neuropsychological principles.<\/p>\n

\"zutt-neuromarketing-Insights\"<\/p>\n

2. INSIGHTS EMOCOMPASS\u00ae-STUDY<\/strong><\/span>
\n\u2022 The emotional gap between typical financial institutions and the implicit desire for perfect wealth management is remarkable
\n\u2022 Trust does not matter emotionally (it is understood to be a hygiene factor)
\n\u2022 Individualization and „My Life“ are two important emotional aspects<\/p>\n

\"EmoMap\u00a9<\/p>\n

EmoMap\u00a9: It is not about the top, bottom, left or right \u2013 the distances between the individual research objects to the desire (GOLD STANDARD) are decisive. The further the distance between two pins, the more different the sensation.<\/span><\/p>\n

\"zutt-neuromarketing-Erfolg\"
\n3. SUCCESSFULLY EMOTIONALIZED APP UBS SMARTWEALTH<\/span><\/strong><\/p>\n

\"Case<\/p>\n

\n

Case 2: Weather Graub\u00fcnden<\/p>\n

\"zutt-neuromarketing-Anspruch\"<\/p>\n

1. TASK<\/span>
\n<\/strong><\/strong>The weather in Graub\u00fcnden can be different from valley to valley. The key factor sun is crucial for day trippers. Get real-time weather forecasts so emotional that they draw people to the mountain and make mountaineers happier.<\/p>\n

\"zutt-neuromarketing-Insights\"<\/p>\n

2. INCLUDED NEUROPSYCHOLOGICAL PRINCIPLES<\/strong><\/span>
\n\u2022 Play out sensory bridges: bottom grey top blue
\n\u2022 Let the customer play: playfully arrange the contents in a carousel
\n\u2022 Extending the online time increases the probability of travel to the destination<\/p>\n

\"zutt-neuromarketing-Erfolg\"
\n3. SUCCESSFULLY EMOTIONALIZED WEATHER GRAUB\u00dcNDEN<\/span><\/strong>
\nInteraction and design concept by ZUTT & PARTNER<\/p>\n