Warning: Attempt to read property "form_key" on null in /home/zuttch/public_html/sites/www.zutt.ch/blog/wp-content/plugins/visual-form-builder/public/class-form-display.php on line 234

Warning: Attempt to read property "form_id" on null in /home/zuttch/public_html/sites/www.zutt.ch/blog/wp-content/plugins/visual-form-builder/public/class-form-display.php on line 238

Warning: foreach() argument must be of type array|object, null given in /home/zuttch/public_html/sites/www.zutt.ch/blog/wp-content/plugins/visual-form-builder/public/class-form-display.php on line 241
{"id":8978,"date":"2020-06-04T15:34:15","date_gmt":"2020-06-04T15:34:15","guid":{"rendered":"https:\/\/zutt.ch\/?p=8978"},"modified":"2020-11-05T08:41:44","modified_gmt":"2020-11-05T08:41:44","slug":"neurobranding-en","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/en\/neurobranding-en\/","title":{"rendered":"NeuroBranding EN"},"content":{"rendered":"

Neuromarketing in practice<\/h1>\n

How a brand can be emotionalized.<\/h2>\n

In today’s buyer markets, we are all flooded with messages and information. Therefore, and because the products offered are usually absolutely interchangeable one way or another, the customers emotionally opt for (or against) a brand. In the past, it was assumed that the brain would go through a multi-stage evaluation process: a large number of providers would be systematically distilled until only a „relevant set“ with a handful of eligible brands remained, from which \u2013 again rationally \u2013 one would be selected. Today we know from neurologists that our brains do not think in hierarchies and decision trees. Rather, there is a lighthouse brand for every area of life, for each industry, which the brain always thinks of first at the moment of need – just as we usually only remember the winner of a World Cup and the runner-up soon disappears from memory. We call such lighthouse brands „the emotional number one“. And this is also the most important key to success for every company: to be the emotional number one with as many customers as possible – because that is what they will buy. In order to achieve this position, one must know the emotional desire of the customers, and lead with it skilfully in the brand strategy.<\/p>\n

\n

Content overview:
\n1. Volg ><\/a><\/strong>
\n2. Emotionalize your brand too ><\/a><\/strong><\/p>\n

\n

Case: Volg<\/p>\n

\"zutt-neuromarketing-Anspruch\"<\/p>\n

1. TASK<\/span>
\n<\/strong><\/strong>The Volg brand is to be emotionally charged and thus offer real added value. The new brand core should go far beyond purely rational benefits and be the foundation for the development of all touchpoints.<\/p>\n

\"zutt-neuromarketing-Insights\"<\/p>\n

2. INSIGHTS EMOCOMPASS\u00ae-STUDY<\/strong><\/span>
\n\u2022 Neighbor is emotionally close to the emotional customer desire
\n\u2022 Pictures like „friend“ or „acquaintance“ profile emotionally in a completely different direction
\n\u2022 D2 moments, such as „surprise“ play a role<\/p>\n

\"EmoMap\u00a9<\/p>\n

EmoMap\u00a9: It is not about the top, bottom, left or right \u2013the distances between the individual research objects to the desire (GOLD STANDARD) are decisive. The further the distance between two pins, the more different the sensation.<\/span><\/p>\n

\"zutt-neuromarketing-Erfolg\"
\n3. EMOTIONAL VALUE PROPOSITION FOR VOLG<\/span><\/strong><\/p>\n

\"Case<\/p>\n

\n

Emotionalize your brand too<\/p>\n

Sign up for a free workshop now<\/h3>\n

As part of a free workshop*, we jointly define which gold standards are to be explored for your brand. Experience the EmoCompass\u00ae with a demo survey tailored to you and configure your EmoCompass\u00ae project so that you can achieve your marketing goals scientifically with the inclusion of neuropsychological principles.<\/p>\n

\n\t \t<\/ul> <\/fieldset>
\n\t\t\t\t

Verification<\/h3><\/div>\n\t\t\t\t
    \n\t\t\t\t
  • \n\t\t\t\t