{"id":8019,"date":"2020-04-08T08:38:20","date_gmt":"2020-04-08T08:38:20","guid":{"rendered":"https:\/\/zutt.ch\/?p=8019"},"modified":"2023-02-01T14:07:54","modified_gmt":"2023-02-01T14:07:54","slug":"neuromarketing-in-der-praxis-finanzprodukte-zum-anfassen","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/neuromarketing-in-der-praxis-finanzprodukte-zum-anfassen\/","title":{"rendered":"Finanzprodukte zum Anfassen"},"content":{"rendered":"<p>Das Kundenverhalten in der Finanzbranche wird sich jetzt grad noch rasanter ver\u00e4ndern: Online-Shopping sowie digitale Finanz-Beratungen und bargeldloses Zahlen werden zunehmen, der Gang zur klassischen Gesch\u00e4ftsstelle weiter abnehmen. So bedarf es in den Filialen neuer Experiences, um die Kunden emotional abzuholen und zu binden.<\/p>\n<p>Die Glarner Regionalbank ist die Herausforderung bereits proaktiv angegangen: Sie macht ihre Produkte in Form lokaler Wanderrouten kombiniert mit interaktiven Quiz fassbar und erlebbar. Dadurch entsteht in der Gesch\u00e4ftsstelle eine Experience mit starkem emotionalem Mehrwert \u2013 die auch auf digitalen Kan\u00e4len eingesetzt werden kann. Dadurch r\u00fccken die digitale und analoge Welt n\u00e4her zusammen. Das Ergebnis ist ein emotional differenzierendes Kundenerlebnis, das zu mehr Business f\u00fchrt.<\/p>\n<p><iframe loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qtGu-mZEROU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Kundenverhalten in der Finanzbranche wird sich jetzt grad noch rasanter ver\u00e4ndern: Online-Shopping sowie digitale Finanz-Beratungen und bargeldloses Zahlen werden zunehmen, der Gang zur klassischen Gesch\u00e4ftsstelle weiter abnehmen. So bedarf es in den Filialen neuer Experiences, um die Kunden emotional abzuholen und zu binden. Die Glarner Regionalbank ist die Herausforderung bereits proaktiv angegangen: Sie macht [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,325,272],"tags":[],"class_list":["post-8019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-tangibility","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing in der Praxis: Glarner Regionalbank | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Das Kundenverhalten in der Finanzbranche bleibt in Bewegung: So bedarf es in den Filialen neuer Experiences, um die Kunden emotional abzuholen.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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