{"id":7897,"date":"2020-04-01T15:38:26","date_gmt":"2020-04-01T15:38:26","guid":{"rendered":"https:\/\/zutt.ch\/?p=7897"},"modified":"2020-05-08T09:28:46","modified_gmt":"2020-05-08T09:28:46","slug":"neuromarketing-insight-nr-2-sinnesbruecken","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/neuromarketing-insight-nr-2-sinnesbruecken\/","title":{"rendered":"Neuromarketing Insight Nr. 2: Sinnesbr\u00fccken"},"content":{"rendered":"<p>In der zweiten Ausgabe der Video-Serie \u00abNeuromarketing Insights\u00bb erkl\u00e4rt Philipp Zutt die Vorteile von Sinnesbr\u00fccken und wie man diese in der digitalen Welt nutzen kann.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0BrVqY5FQWY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><br \/>\n<div class='content-column one_half'><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.linkedin.com\/in\/philipp-zutt-7558456\/detail\/recent-activity\/shares\/\" rel=\"noopener\">&gt; Kein Video verpassen<\/a><\/span><br \/><\/div><\/p>\n<div class='content-column one_half last_column'><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/mein-projekt\/\" rel=\"noopener\">&gt; In die Praxis umsetzen<\/a><\/span><br \/><\/div><div class='clear_column'><\/div>\n<p>&nbsp;<\/p>\n<h2>Transkript zum Video<\/h2>\n<p>&#8222;Hallo, ich bin Philipp Zutt \u2013 zusammen mit meinem Team messe und lenke ich seit 20 Jahren Emotionen. In den n\u00e4chsten 60 Sekunden erfahren Sie, wie Sie die Macht von Sinnesbr\u00fccken in unserem Hirn \u2013 vor allem auch f\u00fcr die digitale Kommunikation \u2013 nutzen k\u00f6nnen:<\/p>\n<p>Die digitale Welt funktioniert n\u00e4mlich meist 1-sinnig \u2013 visuell \u2013 manchmal 2-sinnig \u2013 sehen und h\u00f6ren. Gegen\u00fcber einem physischen Kontakt, wo wir auch mit Geschmack, mit Duft, mit Haptik arbeiten k\u00f6nnen, gehen so wertvolle M\u00f6glichkeiten zum Wecken von <a href=\"https:\/\/zutt.ch\/blog\/de\/emotionales-marketing\/\">Emotionen<\/a> verloren. Doch diese sogenannte Multi-Sensualit\u00e4t w\u00e4re sehr n\u00fctzlich: Denn je mehr Sinne Sie mit Ihrer Botschaft bespielen, desto st\u00e4rker ist die Wirkung im Hirn des Empf\u00e4ngers. In Fachkreisen spricht man von &#8222;Multisensual Enhancement&#8220;.<\/p>\n<p>Nun, wie k\u00f6nnen wir uns das Prinzip der Sinnesbr\u00fccke in diesem Zusammenhang zu Nutze machen? Unser Hirn ist ein Meister der Verkn\u00fcpfung. Jede Information, die wir \u00fcber die Sinne wahrnehmen, verkn\u00fcpft es mit bereits Vorhandenem. Wenn wir beispielsweise Schneeflocken draussen vor dem Fenster sehen, dann wird uns automatisch etwas k\u00fchler. Betrachten wir das Bild einer Tasse Kaffee, steigt uns bereits der gute Kaffee-Duft in die Nase. Das r\u00fchrt daher, dass wir gelernt haben, dass diese Sinneseindr\u00fccke meist gemeinsam, zusammen, gleichzeitig auftreten. Das Hirn hat Sinnesbr\u00fccken gebaut.<\/p>\n<p>Wenn Sie solche Sinnesbr\u00fccken in Ihrer Kommunikation \u2013 und eben auch digital \u2013 konsequent einsetzen, dann werden Ihre Botschaften einerseits besser erinnert und anderseits im Hirn des Empf\u00e4ngers sogar positiver bewertet. Gut also f\u00fcr die Kundenbindung. Mehr dazu in einem pers\u00f6nlichen Austausch. Bis bald.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In der zweiten Ausgabe der Video-Serie \u00abNeuromarketing Insights\u00bb erkl\u00e4rt Philipp Zutt die Vorteile von Sinnesbr\u00fccken und wie man diese in der digitalen Welt nutzen kann. &nbsp; Transkript zum Video &#8222;Hallo, ich bin Philipp Zutt \u2013 zusammen mit meinem Team messe und lenke ich seit 20 Jahren Emotionen. In den n\u00e4chsten 60 Sekunden erfahren Sie, wie [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":7978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-7897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neuromarketing Insight Nr. 2: Sinnesbr\u00fccken | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"In der zweiten Ausgabe der Video-Serie \u00abNeuromarketing Insights\u00bb erkl\u00e4rt Philipp Zutt die Vorteile von Sinnesbr\u00fccken in der digitalen Welt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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