{"id":7559,"date":"2020-01-09T12:52:47","date_gmt":"2020-01-09T12:52:47","guid":{"rendered":"https:\/\/zutt.ch\/?p=7559"},"modified":"2020-05-13T12:22:40","modified_gmt":"2020-05-13T12:22:40","slug":"gastbeitrag-handelszeitung","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/gastbeitrag-handelszeitung\/","title":{"rendered":"Gastbeitrag in der Handelszeitung &#8211; E-Commerce: Wo bleiben die Emotionen?"},"content":{"rendered":"<p>Digitale Touchpoints werden prim\u00e4r auf Schnelligkeit, Einfachheit und Zuverl\u00e4ssigkeit getrimmt. Warum man aber auch diese <a href=\"https:\/\/zutt.ch\/blog\/de\/emotionales-marketing\/\">Touchpoints emotional aufladen<\/a> muss, erkl\u00e4rt Philipp Zutt in seinem Gastbeitrag in der Handelszeitung.<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/E-Commerce-Wo-bleiben-die-Emotionen-Handelszeitung.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"166\" class=\"alignnone size-large wp-image-7599\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-handelszeitung-gastbeitrag-300x166.png\" alt=\"Gastbeitrag von Philipp Zutt in der Handelszeitung\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-handelszeitung-gastbeitrag-300x166.png 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-handelszeitung-gastbeitrag-768x425.png 768w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-handelszeitung-gastbeitrag-1024x567.png 1024w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-handelszeitung-gastbeitrag.png 1756w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitale Touchpoints werden prim\u00e4r auf Schnelligkeit, Einfachheit und Zuverl\u00e4ssigkeit getrimmt. Warum man aber auch diese Touchpoints emotional aufladen muss, erkl\u00e4rt Philipp Zutt in seinem Gastbeitrag in der Handelszeitung.<\/p>\n","protected":false},"author":13,"featured_media":7561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-7559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gastbeitrag in der Handelszeitung | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Digitale Touchpoints werden prim\u00e4r auf Convenience getrimmt. Philipp Zutt erkl\u00e4rt in seinem Gastbeitrag, warum dies nicht reicht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/gastbeitrag-handelszeitung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gastbeitrag in der Handelszeitung | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Digitale Touchpoints werden prim\u00e4r auf Convenience getrimmt. Philipp Zutt erkl\u00e4rt in seinem Gastbeitrag, warum dies nicht reicht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/gastbeitrag-handelszeitung\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-09T12:52:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-13T12:22:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-hz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"Gastbeitrag in der Handelszeitung &#8211; E-Commerce: Wo bleiben die Emotionen?\",\"datePublished\":\"2020-01-09T12:52:47+00:00\",\"dateModified\":\"2020-05-13T12:22:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/\"},\"wordCount\":41,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/zutt-neuromarketing-hz.png\",\"articleSection\":[\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/\",\"name\":\"Gastbeitrag in der Handelszeitung | ZUTT & PARTNER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/gastbeitrag-handelszeitung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/zutt-neuromarketing-hz.png\",\"datePublished\":\"2020-01-09T12:52:47+00:00\",\"dateModified\":\"2020-05-13T12:22:40+00:00\",\"description\":\"Digitale Touchpoints werden prim\u00e4r auf Convenience getrimmt. 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