{"id":7545,"date":"2019-11-25T07:39:30","date_gmt":"2019-11-25T07:39:30","guid":{"rendered":"https:\/\/zutt.ch\/?p=7545"},"modified":"2023-04-20T07:34:19","modified_gmt":"2023-04-20T07:34:19","slug":"videobotschaft-nzz-essenz","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/","title":{"rendered":"Videobotschaft zum NZZ Essenz-Interview"},"content":{"rendered":"<p><!--more--><\/p>\n<h1><strong><span style=\"font-size: xx-large;\">Videobotschaft zum NZZ Essenz-Interview<\/span><\/strong><\/h1>\n<p>Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier die Videobotschaft dazu:<\/p>\n<div><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/380434850?h=23a2343570\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen width=\"640\" height=\"334\" title=\"Interview mit NZZ Essenz - \u00abWir m\u00fcssen unsere digitale Welt analogisieren\u00bb\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>Und hier geht es zum vollst\u00e4ndigen Interview:<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/12\/NZZ-Wir-muessen-unsere-digitale-Welt-analogisieren.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-7599\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/zutt-neuromarketing-nzz-essenz-interview.png\" alt=\"Interview mit Philipp Zutt in der NZZ Essenz\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Transkript zum Video<\/h2>\n<p>&#8222;Hallo, mein Name ist Philipp Zutt, Dozent f\u00fcr <a href=\"https:\/\/zutt.ch\/blog\/de\/neuromarketing\/\">Neuromarketing<\/a> und Managing Partner von ZUTT &#038; PARTNER. Wir messen und lenken Emotionen. Nun zum Thema, was hat es mit der Analogisierung von digitalen Welten genau auf sich? Heute wird alles m\u00f6gliche von irgendjemanden digitalisiert auf dieser Welt. Das ist auch ganz in Ordnung so, denn dies bringt sehr oft Effizienz. Auf der anderen Seite wissen wir aus der Hirnforschung, dass ganz viele wertvolle Informationen beim Digitalisieren verloren gehen. Informationen, die haupts\u00e4chlich emotional sind und wichtig f\u00fcr unser Entscheidungsverhalten. Es lohnt sich darum, auch digitale Services, Produkte, Anwendungen wieder mit analogen Prinzipien zu versehen &#8211; also zum Beispiel Multisensualit\u00e4t, Tangibilit\u00e4t also Greifbarkeit &#8211; und so mehr Bedeutung f\u00fcr unsere Gehirn zu schaffen. Das bringt auch Erfolg. In diesem Sinne, viel Vergn\u00fcgen beim Lesen dieses Artikels, welcher Ihnen Rezepte und Hintergr\u00fcnde zu dieser Thematik gibt.&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":7548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-7545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Videobotschaft zum NZZ Essenz Interview | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Videobotschaft zum NZZ Essenz Interview | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T07:39:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-20T07:34:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1112\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"Videobotschaft zum NZZ Essenz-Interview\",\"datePublished\":\"2019-11-25T07:39:30+00:00\",\"dateModified\":\"2023-04-20T07:34:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/\"},\"wordCount\":190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Bildschirmfoto-2020-01-10-um-08.37.42.png\",\"articleSection\":[\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/\",\"name\":\"Videobotschaft zum NZZ Essenz Interview | ZUTT & PARTNER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Bildschirmfoto-2020-01-10-um-08.37.42.png\",\"datePublished\":\"2019-11-25T07:39:30+00:00\",\"dateModified\":\"2023-04-20T07:34:19+00:00\",\"description\":\"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Bildschirmfoto-2020-01-10-um-08.37.42.png\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Bildschirmfoto-2020-01-10-um-08.37.42.png\",\"width\":1112,\"height\":762,\"caption\":\"Videobotschaft Philipp Zutt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/videobotschaft-nzz-essenz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videobotschaft zum NZZ Essenz-Interview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; PARTNER AG\",\"description\":\"Navigate Emotions\",\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\",\"name\":\"ZUTT & PARTNER AG\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ZUTT & PARTNER AG\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GlobalEmotionsForum\",\"http:\\\/\\\/ch.linkedin.com\\\/company\\\/globalemotionsforum?trk=ppro_cprof\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\",\"name\":\"leonhard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"caption\":\"leonhard\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Videobotschaft zum NZZ Essenz Interview | ZUTT & PARTNER","description":"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/","og_locale":"de_DE","og_type":"article","og_title":"Videobotschaft zum NZZ Essenz Interview | ZUTT & PARTNER","og_description":"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.","og_url":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/","og_site_name":"ZUTT &amp; PARTNER AG","article_publisher":"https:\/\/www.facebook.com\/GlobalEmotionsForum","article_published_time":"2019-11-25T07:39:30+00:00","article_modified_time":"2023-04-20T07:34:19+00:00","og_image":[{"width":1112,"height":762,"url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png","type":"image\/png"}],"author":"leonhard","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"leonhard","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#article","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/"},"author":{"name":"leonhard","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9"},"headline":"Videobotschaft zum NZZ Essenz-Interview","datePublished":"2019-11-25T07:39:30+00:00","dateModified":"2023-04-20T07:34:19+00:00","mainEntityOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/"},"wordCount":190,"commentCount":0,"publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png","articleSection":["news"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/","url":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/","name":"Videobotschaft zum NZZ Essenz Interview | ZUTT & PARTNER","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#primaryimage"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png","datePublished":"2019-11-25T07:39:30+00:00","dateModified":"2023-04-20T07:34:19+00:00","description":"Anl\u00e4sslich des NZZ Essenz-Interviews erkl\u00e4rt Philipp Zutt, warum wir digitale Welten analogisieren m\u00fcssen. Hier geht es zum Video.","breadcrumb":{"@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#primaryimage","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/01\/Bildschirmfoto-2020-01-10-um-08.37.42.png","width":1112,"height":762,"caption":"Videobotschaft Philipp Zutt"},{"@type":"BreadcrumbList","@id":"https:\/\/zutt.ch\/blog\/de\/videobotschaft-nzz-essenz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutt.ch\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Videobotschaft zum NZZ Essenz-Interview"}]},{"@type":"WebSite","@id":"https:\/\/zutt.ch\/blog\/#website","url":"https:\/\/zutt.ch\/blog\/","name":"ZUTT &amp; PARTNER AG","description":"Navigate Emotions","publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutt.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zutt.ch\/blog\/#organization","name":"ZUTT & PARTNER AG","url":"https:\/\/zutt.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","width":1,"height":1,"caption":"ZUTT & PARTNER AG"},"image":{"@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlobalEmotionsForum","http:\/\/ch.linkedin.com\/company\/globalemotionsforum?trk=ppro_cprof"]},{"@type":"Person","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9","name":"leonhard","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","caption":"leonhard"}}]}},"_links":{"self":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/comments?post=7545"}],"version-history":[{"count":9,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7545\/revisions"}],"predecessor-version":[{"id":11469,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7545\/revisions\/11469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media\/7548"}],"wp:attachment":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media?parent=7545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/categories?post=7545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/tags?post=7545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}