{"id":7443,"date":"2019-11-20T09:35:11","date_gmt":"2019-11-20T09:35:11","guid":{"rendered":"https:\/\/zutt.ch\/?p=7443"},"modified":"2021-04-20T08:48:56","modified_gmt":"2021-04-20T08:48:56","slug":"emocompass-studie-css-vs-helsana","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/","title":{"rendered":"EmoCompass\u00ae-Studie: CSS vs. Helsana"},"content":{"rendered":"<p>Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. In einem Markt mit besonders austauschbaren Produkten wie im Krankenkassengesch\u00e4ft spielen Emotionen eine umso gr\u00f6ssere Rolle. Doch die wichtigste Emotion (N\u00e4he und W\u00e4rme) vernachl\u00e4ssigen die Krankenkassen noch<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. In einem Markt mit besonders austauschbaren Produkten wie im Krankenkassengesch\u00e4ft spielen Emotionen eine umso gr\u00f6ssere Rolle. Doch die wichtigste Emotion (N\u00e4he und W\u00e4rme) vernachl\u00e4ssigen die Krankenkassen noch<\/p>\n","protected":false},"author":13,"featured_media":9543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[284,272],"tags":[],"class_list":["post-7443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-css-vs-helsana-krankenkassen-emotionen","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T09:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-20T08:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1458\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"EmoCompass\u00ae-Studie: CSS vs. Helsana\",\"datePublished\":\"2019-11-20T09:35:11+00:00\",\"dateModified\":\"2021-04-20T08:48:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/\"},\"wordCount\":49,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\",\"articleSection\":[\"CSS vs. Helsana\",\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/\",\"name\":\"EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT & PARTNER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\",\"datePublished\":\"2019-11-20T09:35:11+00:00\",\"dateModified\":\"2021-04-20T08:48:56+00:00\",\"description\":\"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/zutt-neuromarketing-krankenkassen-studie-titelbild.png\",\"width\":1458,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/emocompass-studie-css-vs-helsana\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EmoCompass\u00ae-Studie: CSS vs. Helsana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; PARTNER AG\",\"description\":\"Navigate Emotions\",\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\",\"name\":\"ZUTT & PARTNER AG\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ZUTT & PARTNER AG\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GlobalEmotionsForum\",\"http:\\\/\\\/ch.linkedin.com\\\/company\\\/globalemotionsforum?trk=ppro_cprof\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\",\"name\":\"leonhard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"caption\":\"leonhard\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT & PARTNER","description":"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/","og_locale":"de_DE","og_type":"article","og_title":"EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT & PARTNER","og_description":"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.","og_url":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/","og_site_name":"ZUTT &amp; PARTNER AG","article_publisher":"https:\/\/www.facebook.com\/GlobalEmotionsForum","article_published_time":"2019-11-20T09:35:11+00:00","article_modified_time":"2021-04-20T08:48:56+00:00","og_image":[{"width":1458,"height":810,"url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","type":"image\/png"}],"author":"leonhard","twitter_card":"summary_large_image","twitter_image":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","twitter_misc":{"Verfasst von":"leonhard"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#article","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/"},"author":{"name":"leonhard","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9"},"headline":"EmoCompass\u00ae-Studie: CSS vs. Helsana","datePublished":"2019-11-20T09:35:11+00:00","dateModified":"2021-04-20T08:48:56+00:00","mainEntityOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/"},"wordCount":49,"commentCount":0,"publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","articleSection":["CSS vs. Helsana","news"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/","url":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/","name":"EmoCompass\u00ae-Studie: CSS vs. Helsana | ZUTT & PARTNER","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#primaryimage"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","datePublished":"2019-11-20T09:35:11+00:00","dateModified":"2021-04-20T08:48:56+00:00","description":"Den Schweizer Krankenkassen fehlt es an emotionaler N\u00e4he und W\u00e4rme. \u2013 Die wichtigste Emotion wird von den Krankenkassen noch vernachl\u00e4ssigt.","breadcrumb":{"@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#primaryimage","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2021\/04\/zutt-neuromarketing-krankenkassen-studie-titelbild.png","width":1458,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/zutt.ch\/blog\/de\/emocompass-studie-css-vs-helsana\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutt.ch\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"EmoCompass\u00ae-Studie: CSS vs. Helsana"}]},{"@type":"WebSite","@id":"https:\/\/zutt.ch\/blog\/#website","url":"https:\/\/zutt.ch\/blog\/","name":"ZUTT &amp; PARTNER AG","description":"Navigate Emotions","publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutt.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zutt.ch\/blog\/#organization","name":"ZUTT & PARTNER AG","url":"https:\/\/zutt.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","width":1,"height":1,"caption":"ZUTT & PARTNER AG"},"image":{"@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlobalEmotionsForum","http:\/\/ch.linkedin.com\/company\/globalemotionsforum?trk=ppro_cprof"]},{"@type":"Person","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9","name":"leonhard","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","caption":"leonhard"}}]}},"_links":{"self":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/comments?post=7443"}],"version-history":[{"count":1,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7443\/revisions"}],"predecessor-version":[{"id":7444,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/7443\/revisions\/7444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media\/9543"}],"wp:attachment":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media?parent=7443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/categories?post=7443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/tags?post=7443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}