{"id":16021,"date":"2026-05-11T07:21:18","date_gmt":"2026-05-11T07:21:18","guid":{"rendered":"https:\/\/zutt.ch\/blog\/?p=16021"},"modified":"2026-05-11T08:11:58","modified_gmt":"2026-05-11T08:11:58","slug":"migros-zwischen-kultmarke-und-tiefpreis-reizflut","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/migros-zwischen-kultmarke-und-tiefpreis-reizflut\/","title":{"rendered":"Migros zwischen Kultmarke und Tiefpreis-Reizflut"},"content":{"rendered":"<p>Migros d\u00fcnnt die Kultmarke \u00abM-Budget\u00bb zunehmend aus und setzt gleichzeitig immer st\u00e4rker auf \u00abTiefpreis\u00bb-Hinweise direkt am Regal und sogar auf den Verpackungen selbst.<\/p>\n<p><strong>Doch was passiert dabei eigentlich im Kopf der Konsumentinnen und Konsumenten?<\/strong><br \/>\nGenau \u00fcber diese psychologischen Mechanismen und die m\u00f6gliche Wirkung der neuen Migros-Strategie hat Philipp Zutt mit Nau.ch gesprochen:<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.nau.ch\/news\/schweiz\/migros-dunnt-m-budget-aus-wird-tiefpreis-die-neue-billiglinie-67122290\" target=\"_blank\" rel=\"noopener\">&gt; Hier geht&#8217;s zum Nau.ch Beitrag<\/a><\/span><\/p>\n<p>M\u00f6chten Sie sich zu diesem Beitrag oder zu Fragen rund um Markenwahrnehmung, Preispsychologie und Konsumentenverhalten mal telefonisch austauschen? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s hier:<br \/>\n<span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/de\/contact\/\" target=\"_blank\" rel=\"noopener\">&gt; Kontakt aufnehmen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Migros d\u00fcnnt die Kultmarke \u00abM-Budget\u00bb zunehmend aus und setzt gleichzeitig immer st\u00e4rker auf \u00abTiefpreis\u00bb-Hinweise direkt am Regal und sogar auf den Verpackungen selbst. Doch was passiert dabei eigentlich im Kopf der Konsumentinnen und Konsumenten? Genau \u00fcber diese psychologischen Mechanismen und die m\u00f6gliche Wirkung der neuen Migros-Strategie hat Philipp Zutt mit Nau.ch gesprochen: &gt; Hier geht&#8217;s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-16021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Migros d\u00fcnnt M-Budget aus: Was \u00abTiefpreis\u00bb psychologisch bewirkt<\/title>\n<meta name=\"description\" content=\"Warum Migros st\u00e4rker auf \u00abTiefpreis\u00bb setzt und was das psychologisch bei Konsumentinnen und Konsumenten ausl\u00f6st. 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