{"id":15819,"date":"2025-11-28T10:20:35","date_gmt":"2025-11-28T10:20:35","guid":{"rendered":"https:\/\/zutt.ch\/?p=15819"},"modified":"2025-11-28T10:20:35","modified_gmt":"2025-11-28T10:20:35","slug":"blick-podcast-black-friday","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/blick-podcast-black-friday\/","title":{"rendered":"Wie Black Friday uns zum Kauf verleitet"},"content":{"rendered":"<p>Heute ist Black Friday. \u00dcberall leuchten Prozentzeichen, Timer laufen herunter, \u00fcberall \u00abNur heute!\u00bb, \u00abLetzte St\u00fccke!\u00bb, \u00ab50 %!\u00bb. Doch warum reagiert unser Gehirn gerade auf solche Reize so stark? Warum greifen wir impulsiv zu \u2013 oft schneller, als wir rational denken k\u00f6nnen?<\/p>\n<p>Hinter Black Friday stecken keine Zuf\u00e4lle, sondern gezielte Trigger. Dopamin-Erwartung, Verlustangst und sozialer Druck wirken wie ein dreifacher Blitzschlag im Gehirn \u2013 und genau dar\u00fcber spreche ich in der aktuellen \u00abDurchblick\u00bb-Podcastfolge von Blick:<\/p>\n<div style=\"margin: 0 auto 20px auto;\">\n<audio class=\"wp-audio-shortcode\" id=\"audio-15819-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/11\/black-friday-blick-podcast.mp3?_=1\" \/><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/11\/black-friday-blick-podcast.mp3\">https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/11\/black-friday-blick-podcast.mp3<\/a><\/audio>\n<\/div>\n<p>M\u00f6chten auch Sie verstehen, wie Marken neuropsychologisch wirken \u2013 und wie Sie Kaufverhalten gezielt positiv beeinflussen k\u00f6nnen? Melden Sie sich einfach \u00fcber dieses unverbindliche Kontaktformular:<br \/>\n<span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/kontakt\/\" rel=\"noopener\">&gt; Kontakt aufnehmen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heute ist Black Friday. \u00dcberall leuchten Prozentzeichen, Timer laufen herunter, \u00fcberall \u00abNur heute!\u00bb, \u00abLetzte St\u00fccke!\u00bb, \u00ab50 %!\u00bb. Doch warum reagiert unser Gehirn gerade auf solche Reize so stark? Warum greifen wir impulsiv zu \u2013 oft schneller, als wir rational denken k\u00f6nnen? Hinter Black Friday stecken keine Zuf\u00e4lle, sondern gezielte Trigger. Dopamin-Erwartung, Verlustangst und sozialer Druck [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-15819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blick Podcast: Wie Black Friday uns zum Kauf verleitet<\/title>\n<meta name=\"description\" content=\"Im Podcast mit Philipp Zutt spricht Blick dar\u00fcber, warum unser Gehirn so stark auf Black Friday Reize reagiert\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/blick-podcast-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blick Podcast: Wie Black Friday uns zum Kauf verleitet\" \/>\n<meta property=\"og:description\" content=\"Im Podcast mit Philipp Zutt spricht Blick dar\u00fcber, warum unser Gehirn so stark auf Black Friday Reize reagiert\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/blick-podcast-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T10:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/11\/black-friday-blick-podcast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1845\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"donato\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"donato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/\"},\"author\":{\"name\":\"donato\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/04da9b282aefb5dee11f59956a986313\"},\"headline\":\"Wie Black Friday uns zum Kauf verleitet\",\"datePublished\":\"2025-11-28T10:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/\"},\"wordCount\":122,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-blick-podcast.png\",\"articleSection\":[\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/\",\"name\":\"Blick Podcast: Wie Black Friday uns zum Kauf verleitet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-blick-podcast.png\",\"datePublished\":\"2025-11-28T10:20:35+00:00\",\"description\":\"Im Podcast mit Philipp Zutt spricht Blick dar\u00fcber, warum unser Gehirn so stark auf Black Friday Reize reagiert\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-blick-podcast.png\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/black-friday-blick-podcast.png\",\"width\":1845,\"height\":1050},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/blick-podcast-black-friday\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie Black Friday uns zum Kauf verleitet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; 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