{"id":15137,"date":"2025-04-02T08:19:25","date_gmt":"2025-04-02T08:19:25","guid":{"rendered":"https:\/\/zutt.ch\/?p=15137"},"modified":"2025-04-02T08:19:25","modified_gmt":"2025-04-02T08:19:25","slug":"toxic-fm-der-erste-april-als-neuropsychologische-chance","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/toxic-fm-der-erste-april-als-neuropsychologische-chance\/","title":{"rendered":"Der 1. April als neuropsychologische Chance"},"content":{"rendered":"<p>Ob Ikea-Hotdog-Duft oder Luftgitarren im Online-Shop: Richtig gemacht, sind 1.-April-Scherze kleine Goldgruben f\u00fcrs Gehirn.<br \/>\nDenn \u00dcberraschung, Humor und ein kurzer Dopaminschub k\u00f6nnen Marken emotional aufladen, f\u00fcr Aufmerksamkeit sorgen und sogar das Vertrauen st\u00e4rken. Vorausgesetzt, der Scherz ist clever, charmant und zielt nicht auf Angst oder Unsicherheit.<\/p>\n<p>Warum das so ist, habe ich k\u00fcrzlich im Interview bei toxic.fm erkl\u00e4rt:<\/p>\n<div style=\"margin: 0 auto 20px auto;\">\n<audio class=\"wp-audio-shortcode\" id=\"audio-15137-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/04\/toxic-fm-aprilscherze.mp3?_=1\" \/><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/04\/toxic-fm-aprilscherze.mp3\">https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2025\/04\/toxic-fm-aprilscherze.mp3<\/a><\/audio>\n<\/div>\n<p>&nbsp;<\/p>\n<p>M\u00f6chten auch Sie Ihre Kundinnen und Kunden positiv \u00fcberraschen \u2013 nicht nur am 1. April?<br \/>\nMelden Sie sich einfach \u00fcber dieses unverbindliche Kontaktformular:<br \/>\n<span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/kontakt\/\" rel=\"noopener\">&gt; Kontakt aufnehmen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ob Ikea-Hotdog-Duft oder Luftgitarren im Online-Shop: Richtig gemacht, sind 1.-April-Scherze kleine Goldgruben f\u00fcrs Gehirn. Denn \u00dcberraschung, Humor und ein kurzer Dopaminschub k\u00f6nnen Marken emotional aufladen, f\u00fcr Aufmerksamkeit sorgen und sogar das Vertrauen st\u00e4rken. Vorausgesetzt, der Scherz ist clever, charmant und zielt nicht auf Angst oder Unsicherheit. Warum das so ist, habe ich k\u00fcrzlich im Interview [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-15137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Der 1. 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