{"id":14930,"date":"2024-12-05T08:25:31","date_gmt":"2024-12-05T08:25:31","guid":{"rendered":"https:\/\/zutt.ch\/?p=14930"},"modified":"2024-12-09T09:52:15","modified_gmt":"2024-12-09T09:52:15","slug":"srf-interview-zum-phaenomen-black-friday","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/srf-interview-zum-phaenomen-black-friday\/","title":{"rendered":"SRF-Interview zum Ph\u00e4nomen &#8222;Black Friday&#8220;"},"content":{"rendered":"<p class=\"p1\">Dieses Jahr gab es aus neurowissenschaftlicher Perspektive besonders viel \u00fcber die Black Week und den Black Friday zu diskutieren.<\/p>\n<h3>SRF Interview<\/h3>\n<p class=\"p1\">Im <b>Interview mit SRF<\/b> spricht Philipp Zutt \u00fcber die Einf\u00fchrung und Entwicklung des Black Fridays in der Schweiz. Wie beeinflussen Rabatte und Schn\u00e4ppchen unsere Entscheidungsprozesse? Und warum ist dieser Tag f\u00fcr viele so unwiderstehlich?<\/p>\n<div style=\"margin: 0 auto 20px auto;\"><audio controls=\"controls\"><source src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/zutt-neuromarketing-srf-interview-black-friday.mp3\" type=\"audio\/mpeg\" \/>Your browser does not support the audio element.<\/audio><\/div>\n<hr \/>\n<h3>Interview in der Handelszeitung<\/h3>\n<p class=\"p1\">Auch die <b>Handelszeitung<\/b> hat dieses Thema aufgegriffen:<br \/>\nIm Gespr\u00e4ch mit Andreas G\u00fcntert beleuchtet Philipp Zutt, wie unser Gehirn auf die Inszenierung von Angeboten reagiert, warum diese Strategien so verf\u00fchrerisch sind und was Unternehmen daraus lernen k\u00f6nnen.<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/11\/handelszeitung-zutt-black-friday-ist-wie-dreimal-blitzenschlag-im-hirn.pdf\" target=\"_blank\" rel=\"noopener\">&gt; zum Handelszeitung-Interview<\/a><\/span><\/p>\n<div style=\"margin: 0 auto 20px auto;\"><\/div>\n<hr \/>\n<h3>Weitere Medienberichte<\/h3>\n<p class=\"p1\">Dar\u00fcberhinaus berichteten zahlreiche weiteren Medien \u00fcber die Neuro-Psychologie des Black Fridays:<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/toponline-ch-news-schweiz-detail-news-die-schnaeppchenfalle-wie-haendler-uns-manipulieren.pdf\" target=\"_blank\" rel=\"noopener\">TOP ONLINE<\/a>, 28.11.2024: Die Schn\u00e4ppchenfalle: Wie H\u00e4ndler uns manipulieren<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/mk-menschen-sind-beim-shopping-stark-emotionsgetrieben.pdf\" target=\"_blank\" rel=\"noopener\">m&amp;k<\/a>, 28.11.2024: Menschen sind beim Shopping stark emotionsgetrieben<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/schweizerbauer-ch-politik-wirtschaft-agrarwirtschaft-wir-sind-stark-emotionsgesteuert.pdf\" target=\"_blank\" rel=\"noopener\">Schweizer Bauer<\/a>, 25.11.2024: Wir sind stark emotionsgesteuert<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/toponline-ch-news-schweiz-detail-news-kaufen-oder-bereuen-experte-erklaert-black-friday-shoppingverhalten.pdf\" target=\"_blank\" rel=\"noopener\">TOP ONLINE<\/a>, 25.11.2024: Kaufen oder bereuen: Experte erkl\u00e4rt Black-Friday-Shoppingverhalten<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/marketscreener-boerse-nachrichten-nachrichten-Kaufen-oder-bereuen-Experte-erklart-Black-Friday-Shoppingverhalten.pdf\" target=\"_blank\" rel=\"noopener\">MarketScreener<\/a>, 25.11.2024: Kaufen oder bereuen: Experte erkl\u00e4rt Black-Friday-Shoppingverhalten<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/nau-ch-news-wirtschaft-kaufen-oder-bereuen-experte-erklart-black-friday-shoppingverhalten.pdf\" target=\"_blank\" rel=\"noopener\">Nau.ch<\/a>, 25.11.2024: Kaufen oder bereuen: Experte erkl\u00e4rt Black-Friday-Shoppingverhalten<\/p>\n<p><a href=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/12\/blick-black-friday-ist-wie-dreimal-blitzeinschlag-im-hirn.png\" target=\"_blank\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">Blick<\/a>, 24.11.2024: Black Friday ist wie dreimal Blitzeinschlag im Hirn<\/p>\n<div style=\"margin: 0 auto 20px auto;\"><\/div>\n<hr \/>\n<p>M\u00f6chten Sie sich \u00fcber die emotionalen Aspekte des Marketings auszutauschen \u2013 sei es im Kontext von Black Friday oder dar\u00fcber hinaus?<\/p>\n<p>Interessiert? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s hier:<br \/>\n<span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/kontakt\/\" rel=\"noopener\">&gt; Kontakt aufnehmen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Jahr gab es aus neurowissenschaftlicher Perspektive besonders viel \u00fcber die Black Week und den Black Friday zu diskutieren. SRF Interview Im Interview mit SRF spricht Philipp Zutt \u00fcber die Einf\u00fchrung und Entwicklung des Black Fridays in der Schweiz. Wie beeinflussen Rabatte und Schn\u00e4ppchen unsere Entscheidungsprozesse? Und warum ist dieser Tag f\u00fcr viele so unwiderstehlich? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":14933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-14930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRF-Interview zum Ph\u00e4nomen &quot;Black Friday&quot;<\/title>\n<meta name=\"description\" content=\"Im Interview mit Philipp Zutt fragte das SRF, wie Black Friday sich entwickelt und welchen Impact es auf unsere Hirne aht\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/srf-interview-zum-phaenomen-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SRF-Interview zum Ph\u00e4nomen &quot;Black Friday&quot;\" \/>\n<meta property=\"og:description\" content=\"Im Interview mit Philipp Zutt fragte das SRF, wie Black Friday sich entwickelt und welchen Impact es auf unsere Hirne aht\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/srf-interview-zum-phaenomen-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; 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