{"id":14232,"date":"2024-09-25T12:05:14","date_gmt":"2024-09-25T12:05:14","guid":{"rendered":"https:\/\/zutt.ch\/?p=14232"},"modified":"2024-09-25T12:08:06","modified_gmt":"2024-09-25T12:08:06","slug":"rebranding_youvia","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/rebranding_youvia\/","title":{"rendered":"Wie man Bauchgef\u00fchle gezielt in Design \u00fcbersetzt \u2013 \u2028Ein Branding, das die Firmen-Emotionen transportiert"},"content":{"rendered":"<p>Wie findet man eine neue Markenidentit\u00e4t, die voll zum Bauchgef\u00fchl passt?<\/p>\n<p>Musculus Cosmetics war auf der Suche nach einem neuen Branding, das emotional einfach sitzt \u2013 um gegen aussen so auftreten zu k\u00f6nnen, wie sie sich gegen innen schon lange f\u00fchlen.<\/p>\n<p>Mit dem EmoCompass\u00ae wurde dieses interne Bauchgef\u00fchl genau erfasst und in eine emotionale DNA \u00fcbersetzt. Diese bildete die Basis f\u00fcr die gemeinsame Suche nach einem Naming, das sich von Klang bis Wortbild \u00abeinfach richtig anf\u00fchlt\u00bb.<\/p>\n<p>Gespannt auf\u2019s selber nachf\u00fchlen? Dann lohnt sich ein Blick ins Video:<\/p>\n<p><iframe loading=\"lazy\" title=\"Case Rebranding Youvia\" src=\"https:\/\/player.vimeo.com\/video\/1011272200?badge=0&amp;autopause=0&amp;transparent=0&amp;player_id=0&amp;app_id=58479\" width=\"800\" height=\"450\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Wie transportieren wir gemeinsam Ihre Marken-Emotionen zu Ihren KundInnen?<br \/>\n<strong>Fragen Sie heute noch Terminvorschl\u00e4ge f\u00fcr einen unverbindlichen Telefon-Austausch an.<\/strong>\u00a0In nur 15 Minuten erhalten Sie erste Inputs, wie Sie durch das Kennenlernen und richtige Ausspielen der Wunsch-Emotionen einen starken Brand schaffen.<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"mailto:philipp.zutt@zutt.ch?subject=Terminvorschl%C3%A4ge%20starke%20neue%20Markenidentit%C3%A4t&#038;body=Hallo%20Herr%20Zutt%0A%0AVielen%20Dank%20f%C3%BCr%20den%20Newsletter%20zu%20%C2%ABNeue%20Markenidentit%C3%A4t%20f%C3%BCr%20Musculus%20Cosmetics%C2%BB.%0A%0AIch%20freue%20mich%20auf%20Ihre%20Terminvorschl%C3%A4ge%20f%C3%BCr%20einen%20Telefon-Austausch%2C%20an%20dem%20wir%20gemeinsam%20besprechen%20k%C3%B6nnen%2C%20wie%20durch%20das%20Kennenlernen%20und%20richtige%20Ausspielen%20der%20Wunsch-Emotionen%20ein%20starker%20Brand%20geschaffen%20werden%20kann.%0A%0ABeste%20Gr%C3%BCsse\" rel=\"noopener\">&gt; Jetzt Terminvorschl\u00e4ge erhalten<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie findet man eine neue Markenidentit\u00e4t, die voll zum Bauchgef\u00fchl passt? Musculus Cosmetics war auf der Suche nach einem neuen Branding, das emotional einfach sitzt \u2013 um gegen aussen so auftreten zu k\u00f6nnen, wie sie sich gegen innen schon lange f\u00fchlen. Mit dem EmoCompass\u00ae wurde dieses interne Bauchgef\u00fchl genau erfasst und in eine emotionale DNA [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,319,272],"tags":[],"class_list":["post-14232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-branding","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit Branding Firmen-Emotionen transportieren | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"So findet man eine neue Markenidentit\u00e4t, die voll zum Bauchgef\u00fchl passt: Durch das Kennenlernen und richtige Ausspielen der Wunsch-Emotionen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/rebranding_youvia\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit Branding Firmen-Emotionen transportieren | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"So findet man eine neue Markenidentit\u00e4t, die voll zum Bauchgef\u00fchl passt: Durch das Kennenlernen und richtige Ausspielen der Wunsch-Emotionen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/rebranding_youvia\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-25T12:05:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T12:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/09\/YOUVIA_Titelbild-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniela Gundlach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniela Gundlach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/\"},\"author\":{\"name\":\"Daniela Gundlach\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/be96b4e98b989a839e6085e72db678f4\"},\"headline\":\"Wie man Bauchgef\u00fchle gezielt in Design \u00fcbersetzt \u2013 \\u2028Ein Branding, das die Firmen-Emotionen transportiert\",\"datePublished\":\"2024-09-25T12:05:14+00:00\",\"dateModified\":\"2024-09-25T12:08:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/\"},\"wordCount\":156,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/YOUVIA_Titelbild.png\",\"articleSection\":[\"cases\",\"NeuroBranding\",\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/\",\"name\":\"Mit Branding Firmen-Emotionen transportieren | ZUTT & PARTNER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/YOUVIA_Titelbild.png\",\"datePublished\":\"2024-09-25T12:05:14+00:00\",\"dateModified\":\"2024-09-25T12:08:06+00:00\",\"description\":\"So findet man eine neue Markenidentit\u00e4t, die voll zum Bauchgef\u00fchl passt: Durch das Kennenlernen und richtige Ausspielen der Wunsch-Emotionen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/YOUVIA_Titelbild.png\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/YOUVIA_Titelbild.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/rebranding_youvia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wie man Bauchgef\u00fchle gezielt in Design \u00fcbersetzt \u2013 \\u2028Ein Branding, das die Firmen-Emotionen transportiert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; 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