{"id":13610,"date":"2024-07-15T13:32:39","date_gmt":"2024-07-15T13:32:39","guid":{"rendered":"https:\/\/zutt.ch\/?p=13610"},"modified":"2024-07-15T13:32:39","modified_gmt":"2024-07-15T13:32:39","slug":"srf-interview-warum-funktionieren-warenhaeuser-immer-noch","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/srf-interview-warum-funktionieren-warenhaeuser-immer-noch\/","title":{"rendered":"SRF-Interview: Warum funktionieren Warenh\u00e4user immer noch?"},"content":{"rendered":"<p>W\u00e4hrend einstige Konsumtempel verwaisen oder schliessen, investieren Manor und Globus in Warenh\u00e4user. Aus gutem Grund.<\/p>\n<p>Im neuen Schwerpunkt-Beitrag beleuchtet Radio SRF, warum das Einkaufen im station\u00e4ren Handel weiterhin beliebt ist und welche Strategien Warenh\u00e4user anwenden, um den Kunden ein einzigartiges Einkaufserlebnis zu bieten.<\/p>\n<p>Im Interview erkl\u00e4rt Philipp Zutt, wie das multisensorische Erlebnis beim Einkaufen unser emotionales Hirn aktiviert und warum dies Onlineshops kaum bieten k\u00f6nnen \u2013 zum Interview und zum gesamten Beitrag geht es hier:<\/p>\n<h3>SRF: Warum das Warenhaus weiterlebt<\/h3>\n<div style=\"margin: 0 auto 20px auto;\">\n    <audio controls><source src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/07\/zutt-neuromarketing-srf-interview-warum-warenhaeuser-immer-noch-funktionieren.mp3\" type=\"audio\/mpeg\">Your browser does not support the audio element.<\/audio>\n<\/div>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.srf.ch\/news\/wirtschaft\/stationaer-statt-digital-wir-haben-spass-am-einkaufen-warum-das-warenhaus-weiterlebt\" target=\"_blank\" rel=\"noopener\">&gt; zum SRF Original-Beitrag (auch zum Durchlesen)<\/a><\/span><\/p>\n<hr>\n<h3>Und hier die extended Version des Interviews mit Philipp Zutt anh\u00f6ren:<\/h3>\n<div style=\"margin: 0 auto 20px auto;\">\n    <audio controls><source src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2024\/07\/zutt-neuromarketing-srf-interview-warenhaeuser-full.mp3\" type=\"audio\/mpeg\">Your browser does not support the audio element.<\/audio>\n<\/div>\n<hr>\n<p>M\u00f6chten auch Sie von den Vorteilen von emotionalisierten Verkaufs- und Beratungsfl\u00e4chen profitieren, die ein 5-Sinnes-Erlebnis ausl\u00f6sen?<\/p>\n<p>Interessiert? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s hier:<br \/>\n<span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/kontakt\/\" rel=\"noopener\">&gt; Kontakt aufnehmen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend einstige Konsumtempel verwaisen oder schliessen, investieren Manor und Globus in Warenh\u00e4user. Aus gutem Grund. Im neuen Schwerpunkt-Beitrag beleuchtet Radio SRF, warum das Einkaufen im station\u00e4ren Handel weiterhin beliebt ist und welche Strategien Warenh\u00e4user anwenden, um den Kunden ein einzigartiges Einkaufserlebnis zu bieten. Im Interview erkl\u00e4rt Philipp Zutt, wie das multisensorische Erlebnis beim Einkaufen unser [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-13610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRF-Interview: Warum funktionieren Warenh\u00e4user immer noch?<\/title>\n<meta name=\"description\" content=\"Im Interview mit Philipp Zutt fragte das SRF-Wirtschaftsmagazin, warum Investitionen in den station\u00e4ren Handel noch lohnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/srf-interview-warum-funktionieren-warenhaeuser-immer-noch\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SRF-Interview: Warum funktionieren Warenh\u00e4user immer noch?\" \/>\n<meta property=\"og:description\" content=\"Im Interview mit Philipp Zutt fragte das SRF-Wirtschaftsmagazin, warum Investitionen in den station\u00e4ren Handel noch lohnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/srf-interview-warum-funktionieren-warenhaeuser-immer-noch\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; 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