{"id":11819,"date":"2023-07-04T06:14:38","date_gmt":"2023-07-04T06:14:38","guid":{"rendered":"https:\/\/zutt.ch\/?p=11819"},"modified":"2023-07-04T07:06:23","modified_gmt":"2023-07-04T07:06:23","slug":"case-chicotee","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-chicotee\/","title":{"rendered":"Chicor\u00e9e wird trinkbar!"},"content":{"rendered":"<p>Wie kann das Shopping-Erlebnis der Chicor\u00e9e-KundInnen intensiviert und wertvoller gemacht werden?<br \/>\nDie Antwort ist trinkbar, heisst \u00abChicot\u00e9e\u00bb \u2013 und ist mehr als ein normales Getr\u00e4nk.<\/p>\n<p>Die Markenemotionen von Chicor\u00e9e wurden durch das komplett nonverbale, neuropsychologische Forschungstool EmoCompass\u00ae von Zutt &amp; Partner erhoben (Durch diese Methodik k\u00f6nnen Emotionen ganz ohne rationale Sprach-Verzerrungen erfasst werden.) Basierend auf dieser Erhebung entstand ein Getr\u00e4nke-Konzept, das das beliebte Chicor\u00e9e-Feeling trifft und emotional mehr Wirkung erzielt. Denn: Mit einem Getr\u00e4nk werden zus\u00e4tzliche Sinne erreicht, die sonst beim Shopping aussen vor bleiben. Und je mehr Sinne involviert sind und dieselbe Botschaft ins Hirn transportieren, desto mehr Emotionen werden ausgel\u00f6st.<\/p>\n<p>Der daraufhin entstandene Chicot\u00e9e ist deshalb rundum auf das Chicor\u00e9e-Markenfeeling abgestimmt: Vom Naming, \u00fcber das Design, das Packaging und den Geschmack.<\/p>\n<p>Der Chicot\u00e9e ist also mehr als nur eine willkommene Shopping-Erfrischung. Er erm\u00f6glicht ein Einkaufserlebnis, welches \u00fcber alle Sinne sp\u00fcrbar wird und erfolgswirksam Emotionen ausl\u00f6st.<\/p>\n<p>Das folgende Video bietet einen Einblick in das spannende Projekt:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OvHh4RJjxlA?rel=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/hosting.zutt.ch\/Pressekit-Chicotee.zip\" rel=\"noopener\">&gt; Presse-Kit herunterladen<\/a><\/span><\/p>\n<p><strong>Presse-Kontakt seitens ZUTT &amp; PARTNER AG:<\/strong><\/p>\n<p>Philipp Zutt<br \/>\n<a href=\"mailto:philipp.zutt@zutt.ch\">philipp.zutt@zutt.ch<\/a><br \/>\n055 253 11 11<\/p>\n<p>ZUTT &amp; PARTNER AG<br \/>\nNavigate Emotions<br \/>\nRosswiesstrasse 29<br \/>\nCH-8608 Bubikon-Z\u00fcrich<\/p>\n<p><strong>Presse-Kontakt seitens Chicor\u00e9e Mode AG:<\/strong><\/p>\n<p>Pascal Weber<br \/>\n<a href=\"mailto:p.weber@chicoree.ch\">p.weber@chicoree.ch<\/a><\/p>\n<p>Chicor\u00e9e Mode AG<br \/>\nKanalstrasse 8<br \/>\nCH-8953 Dietikon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie kann das Shopping-Erlebnis der Chicor\u00e9e-KundInnen intensiviert und wertvoller gemacht werden? Die Antwort ist trinkbar, heisst \u00abChicot\u00e9e\u00bb \u2013 und ist mehr als ein normales Getr\u00e4nk. Die Markenemotionen von Chicor\u00e9e wurden durch das komplett nonverbale, neuropsychologische Forschungstool EmoCompass\u00ae von Zutt &amp; Partner erhoben (Durch diese Methodik k\u00f6nnen Emotionen ganz ohne rationale Sprach-Verzerrungen erfasst werden.) Basierend auf [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicor\u00e9e wird trinkbar! | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/case-chicotee\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicor\u00e9e wird trinkbar! | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! 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