{"id":11778,"date":"2023-07-04T05:29:44","date_gmt":"2023-07-04T05:29:44","guid":{"rendered":"https:\/\/zutt.ch\/?p=11778"},"modified":"2023-07-04T05:35:55","modified_gmt":"2023-07-04T05:35:55","slug":"chicotee-case","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/","title":{"rendered":"Chicor\u00e9e wird trinkbar!"},"content":{"rendered":"<p>Wie kann das Shopping-Erlebnis der Chicor\u00e9e-KundInnen intensiviert und wertvoller gemacht werden?<br \/>\nDie Antwort ist trinkbar, heisst \u00abChicot\u00e9e\u00bb \u2013 und ist mehr als ein normales Getr\u00e4nk.<\/p>\n<p>Basierend auf den mit dem EmoCompass\u00ae erhobenen Markenemotionen von Chicor\u00e9e wurde ein Getr\u00e4nke-Konzept erstellt, das das beliebte Chicor\u00e9e-Feeling trifft und emotional mehr Wirkung erzielt, denn: Mit einem Getr\u00e4nk werden zus\u00e4tzliche Sinne erreicht, die sonst beim Shopping aussen vor bleiben. Und je mehr Sinne involviert sind und dieselbe Botschaft ins Hirn transportieren, desto mehr Emotionen werden ausgel\u00f6st.<\/p>\n<p>Der daraufhin entstandene Chicot\u00e9e ist deshalb rundum auf das Chicor\u00e9e-Markenfeeling abgestimmt: Vom Naming, \u00fcber das Design, das Packaging und den Geschmack.<\/p>\n<p>Der Chicot\u00e9e ist also mehr als nur eine willkommene Shopping-Erfrischung. Er erm\u00f6glicht ein Einkaufserlebnis, welches \u00fcber alle Sinne sp\u00fcrbar wird und erfolgswirksam Emotionen ausl\u00f6st.<\/p>\n<p>Das folgende Video bietet einen Einblick in das spannende Projekt:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OvHh4RJjxlA?rel=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>L\u00f6st Ihre Marke bzw. Ihre Customer Journey einheitliche Emotionen \u00fcber alle Sinne aus? M\u00f6chten auch Sie von einem EmoCompass\u00ae-Projekt \u2013 von der Studie \u00fcber die Emotions-Strategie bis hin zu konkreten Design-Inputs \u2013 profitieren? Melden Sie sich f\u00fcr eine erste, kostenlose Einsch\u00e4tzung.<\/p>\n<p>Interessiert? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s <a href=\"https:\/\/zutt.ch\/blog\/de\/workshop-seite\/\" target=\"_blank\" rel=\"noopener\">hier<\/a>.<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/workshop-seite\" target=\"_blank\" rel=\"noopener\">&gt; Marken-Emotionen vereinheitlichen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie kann das Shopping-Erlebnis der Chicor\u00e9e-KundInnen intensiviert und wertvoller gemacht werden? Die Antwort ist trinkbar, heisst \u00abChicot\u00e9e\u00bb \u2013 und ist mehr als ein normales Getr\u00e4nk. Basierend auf den mit dem EmoCompass\u00ae erhobenen Markenemotionen von Chicor\u00e9e wurde ein Getr\u00e4nke-Konzept erstellt, das das beliebte Chicor\u00e9e-Feeling trifft und emotional mehr Wirkung erzielt, denn: Mit einem Getr\u00e4nk werden zus\u00e4tzliche [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,329,272],"tags":[],"class_list":["post-11778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-productdevelopement","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chicor\u00e9e wird trinkbar! | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chicor\u00e9e wird trinkbar! | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T05:29:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-04T05:35:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zutt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"zutt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/\"},\"author\":{\"name\":\"zutt\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/5623224fe38fc82c0752ec8d4da2d5e8\"},\"headline\":\"Chicor\u00e9e wird trinkbar!\",\"datePublished\":\"2023-07-04T05:29:44+00:00\",\"dateModified\":\"2023-07-04T05:35:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/\"},\"wordCount\":211,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/zutt-neuromarketing-chicotee-header.jpg\",\"articleSection\":[\"cases\",\"NeuroProductDevelopement\",\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/\",\"name\":\"Chicor\u00e9e wird trinkbar! | ZUTT & PARTNER\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/zutt-neuromarketing-chicotee-header.jpg\",\"datePublished\":\"2023-07-04T05:29:44+00:00\",\"dateModified\":\"2023-07-04T05:35:55+00:00\",\"description\":\"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/zutt-neuromarketing-chicotee-header.jpg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/zutt-neuromarketing-chicotee-header.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/chicotee-case\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chicor\u00e9e wird trinkbar!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; PARTNER AG\",\"description\":\"Navigate Emotions\",\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\",\"name\":\"ZUTT & PARTNER AG\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ZUTT & PARTNER AG\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GlobalEmotionsForum\",\"http:\\\/\\\/ch.linkedin.com\\\/company\\\/globalemotionsforum?trk=ppro_cprof\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/5623224fe38fc82c0752ec8d4da2d5e8\",\"name\":\"zutt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g\",\"caption\":\"zutt\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chicor\u00e9e wird trinkbar! | ZUTT & PARTNER","description":"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/","og_locale":"de_DE","og_type":"article","og_title":"Chicor\u00e9e wird trinkbar! | ZUTT & PARTNER","og_description":"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.","og_url":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/","og_site_name":"ZUTT &amp; PARTNER AG","article_publisher":"https:\/\/www.facebook.com\/GlobalEmotionsForum","article_published_time":"2023-07-04T05:29:44+00:00","article_modified_time":"2023-07-04T05:35:55+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg","type":"image\/jpeg"}],"author":"zutt","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"zutt","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#article","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/"},"author":{"name":"zutt","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/5623224fe38fc82c0752ec8d4da2d5e8"},"headline":"Chicor\u00e9e wird trinkbar!","datePublished":"2023-07-04T05:29:44+00:00","dateModified":"2023-07-04T05:35:55+00:00","mainEntityOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/"},"wordCount":211,"commentCount":0,"publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg","articleSection":["cases","NeuroProductDevelopement","news"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/","url":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/","name":"Chicor\u00e9e wird trinkbar! | ZUTT & PARTNER","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#primaryimage"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg","datePublished":"2023-07-04T05:29:44+00:00","dateModified":"2023-07-04T05:35:55+00:00","description":"Chicor\u00e9e wird durch den passenden Eistee multisensual erlebbar! Erfrischendes Shopping mit allen Sinnen f\u00fcr den kompletten Customer Journey.","breadcrumb":{"@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutt.ch\/blog\/de\/chicotee-case\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#primaryimage","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/06\/zutt-neuromarketing-chicotee-header.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/zutt.ch\/blog\/de\/chicotee-case\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutt.ch\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Chicor\u00e9e wird trinkbar!"}]},{"@type":"WebSite","@id":"https:\/\/zutt.ch\/blog\/#website","url":"https:\/\/zutt.ch\/blog\/","name":"ZUTT &amp; PARTNER AG","description":"Navigate Emotions","publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutt.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zutt.ch\/blog\/#organization","name":"ZUTT & PARTNER AG","url":"https:\/\/zutt.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","width":1,"height":1,"caption":"ZUTT & PARTNER AG"},"image":{"@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlobalEmotionsForum","http:\/\/ch.linkedin.com\/company\/globalemotionsforum?trk=ppro_cprof"]},{"@type":"Person","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/5623224fe38fc82c0752ec8d4da2d5e8","name":"zutt","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c307dbc804f8981d76e467bef83be31923815bf99b94eb64b34060f74dcac7b2?s=96&d=mm&r=g","caption":"zutt"}}]}},"_links":{"self":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/11778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/comments?post=11778"}],"version-history":[{"count":18,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/11778\/revisions"}],"predecessor-version":[{"id":11826,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/11778\/revisions\/11826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media\/11780"}],"wp:attachment":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media?parent=11778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/categories?post=11778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/tags?post=11778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}