{"id":10768,"date":"2023-01-26T15:51:07","date_gmt":"2023-01-26T15:51:07","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10768"},"modified":"2023-01-31T15:39:26","modified_gmt":"2023-01-31T15:39:26","slug":"case-kaffee-sensorik","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/","title":{"rendered":"Kaffee-Relaunch: Multisensorische Weiterentwicklung"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg (mouth feeling, visual impression, aroma, taste) l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch (Gold Standard) der Konsumenten aus Frankreich und Deutschland bringen.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 Der perfekte Kaffee Crema in Frankreich ist &#8222;stark&#8220;, &#8222;nuanciert&#8220; und &#8222;lieblich&#8220;<br \/>\n\u2022 Der perfekte Kaffee Crema in Deutschland profiliert \u00e4hnlich \u2013\u00a0der emotionale Aspekt &#8222;lieblich&#8220; ist aber noch st\u00e4rker vertreten<br \/>\n\u2022 Die sensorischen Eindr\u00fccke des \u00fcberpr\u00fcften, bestehenden Kaffees stehen zu weit weg vom jeweiligen Gold Standard und streuen emotional noch zu stark<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-partner-neuromarketing-sensory-emomap.png\" alt=\"zutt-partner-neuromarketing-sensory-emomap\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. ERFOLGSWIRKSAM EMOTIONALISIERTE KAFFEE-SENSORIK<\/span><\/strong><br \/>\n\u2022 Erarbeitung von l\u00e4nderspezifischen Multisense-Visualisierungen f\u00fcr die Produktentwicklungs-Abteilung<br \/>\n\u2022 Ausschnitt des Detailbriefings auf Inhaltsstoffe-Ebene, um die gew\u00fcnschte emotionale Wirkung \u00fcber die verschiedenen Sinneseindr\u00fccke zu erzielen<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6140\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/10\/zutt-neuromarketing-case-sensory-emoflowers.png\" alt=\"Case l\u00e4nderspezifischen Multisense-Visualisierungen der Kaffee-Sensorik\" width=\"743\" height=\"425\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6136\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-neuromarketing-sensory-briefing-1024x254.png\" alt=\"\" width=\"640\" height=\"159\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-neuromarketing-sensory-briefing-1024x254.png 1024w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-neuromarketing-sensory-briefing-300x74.png 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-neuromarketing-sensory-briefing-768x190.png 768w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/05\/zutt-neuromarketing-sensory-briefing.png 1518w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg (mouth feeling, visual impression, aroma, taste) l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch (Gold Standard) der Konsumenten aus Frankreich und Deutschland bringen. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 Der perfekte Kaffee Crema in Frankreich ist &#8222;stark&#8220;, &#8222;nuanciert&#8220; und &#8222;lieblich&#8220; \u2022 Der perfekte Kaffee Crema in Deutschland profiliert \u00e4hnlich [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,317,329],"tags":[],"class_list":["post-10768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-cases","category-productdevelopement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaffee-Relaunch: Multisensorische Weiterentwicklung<\/title>\n<meta name=\"description\" content=\"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaffee-Relaunch: Multisensorische Weiterentwicklung\" \/>\n<meta property=\"og:description\" content=\"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T15:51:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T15:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"Kaffee-Relaunch: Multisensorische Weiterentwicklung\",\"datePublished\":\"2023-01-26T15:51:07+00:00\",\"dateModified\":\"2023-01-31T15:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/\"},\"wordCount\":155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-case-coffee-header.jpg\",\"articleSection\":{\"1\":\"cases\",\"2\":\"NeuroProductDevelopement\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/\",\"name\":\"Kaffee-Relaunch: Multisensorische Weiterentwicklung\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-case-coffee-header.jpg\",\"datePublished\":\"2023-01-26T15:51:07+00:00\",\"dateModified\":\"2023-01-31T15:39:26+00:00\",\"description\":\"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-case-coffee-header.jpg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-case-coffee-header.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Coffee cup and beans on a wooden table. Dark background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-kaffee-sensorik\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kaffee-Relaunch: Multisensorische Weiterentwicklung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; PARTNER AG\",\"description\":\"Navigate Emotions\",\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\",\"name\":\"ZUTT & PARTNER AG\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ZUTT & PARTNER AG\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GlobalEmotionsForum\",\"http:\\\/\\\/ch.linkedin.com\\\/company\\\/globalemotionsforum?trk=ppro_cprof\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\",\"name\":\"leonhard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"caption\":\"leonhard\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kaffee-Relaunch: Multisensorische Weiterentwicklung","description":"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/","og_locale":"de_DE","og_type":"article","og_title":"Kaffee-Relaunch: Multisensorische Weiterentwicklung","og_description":"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.","og_url":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/","og_site_name":"ZUTT &amp; PARTNER AG","article_publisher":"https:\/\/www.facebook.com\/GlobalEmotionsForum","article_published_time":"2023-01-26T15:51:07+00:00","article_modified_time":"2023-01-31T15:39:26+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg","type":"image\/jpeg"}],"author":"leonhard","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"leonhard","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#article","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/"},"author":{"name":"leonhard","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9"},"headline":"Kaffee-Relaunch: Multisensorische Weiterentwicklung","datePublished":"2023-01-26T15:51:07+00:00","dateModified":"2023-01-31T15:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/"},"wordCount":155,"commentCount":0,"publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg","articleSection":{"1":"cases","2":"NeuroProductDevelopement"},"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/","url":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/","name":"Kaffee-Relaunch: Multisensorische Weiterentwicklung","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#primaryimage"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg","datePublished":"2023-01-26T15:51:07+00:00","dateModified":"2023-01-31T15:39:26+00:00","description":"Einen bestehenden Kaffee \u00fcber die gesamte Sensorik hinweg l\u00e4nderspezifisch n\u00e4her an den emotionalen Wunsch der Konsumenten bringen.","breadcrumb":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#primaryimage","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-case-coffee-header.jpg","width":1200,"height":800,"caption":"Coffee cup and beans on a wooden table. Dark background."},{"@type":"BreadcrumbList","@id":"https:\/\/zutt.ch\/blog\/de\/case-kaffee-sensorik\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutt.ch\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Kaffee-Relaunch: Multisensorische Weiterentwicklung"}]},{"@type":"WebSite","@id":"https:\/\/zutt.ch\/blog\/#website","url":"https:\/\/zutt.ch\/blog\/","name":"ZUTT &amp; PARTNER AG","description":"Navigate Emotions","publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutt.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zutt.ch\/blog\/#organization","name":"ZUTT & PARTNER AG","url":"https:\/\/zutt.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","width":1,"height":1,"caption":"ZUTT & PARTNER AG"},"image":{"@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlobalEmotionsForum","http:\/\/ch.linkedin.com\/company\/globalemotionsforum?trk=ppro_cprof"]},{"@type":"Person","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9","name":"leonhard","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","caption":"leonhard"}}]}},"_links":{"self":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/comments?post=10768"}],"version-history":[{"count":4,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10768\/revisions"}],"predecessor-version":[{"id":10784,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10768\/revisions\/10784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media\/10771"}],"wp:attachment":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media?parent=10768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/categories?post=10768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/tags?post=10768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}