{"id":10761,"date":"2023-01-26T15:40:14","date_gmt":"2023-01-26T15:40:14","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10761"},"modified":"2026-03-25T15:58:39","modified_gmt":"2026-03-25T15:58:39","slug":"case-raiffeisen-filiale","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/","title":{"rendered":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013\u00a0durch neue, noch nie in der Bankwelt gesehene Rituale und Emotionalit\u00e4ten.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 At Home Feeling bildet den emotional auszuspielenden Kern<br \/>\n\u2022 Innovation-Hub hingegen passt nicht zu den Wunsch-Emotionen<br \/>\n\u2022 Learning trifft hingegen das emotionale Soll \u2013 wenn durch einen pers\u00f6nlichen Touch aufgeladen<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/04\/zutt-neuromarketing-emomap-raiffeisen.png\" alt=\"zutt-neuromarketing-emomap-raiffeisen\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. ERFOLGSWIRKSAM EMOTIONALISIERTE RAIFFEISENBANK THALWIL<\/span><\/strong><br \/>\n\u2022 5 Minuten vor dem vereinbarten Beratungstermin: Der Kundenberater wartet (am Notebook arbeitend) in der Kundenzone am hohen Desk auf den Kunden<br \/>\n\u2022 Am grossen Screen &#8222;fliegen&#8220; Kunde und Berater \u00fcber das eigene Marktgebiet und entdecken gemeinsam vielleicht sogar das eigene Haus \/ die eigene Wohnung des Kunden<br \/>\n\u2022 An der Bar bereitet der Kundenberater selbst den Kaffee, Cappuccino oder Tee f\u00fcr den Kunden zu (nicht der Assistent \/ die Assistentin!)<br \/>\n\u2022 Das sind alles neu geschaffene Rituale f\u00fcr ein \u00fcberraschendes Kundenerlebnis auf Augenh\u00f6he<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/09\/zutt-neuromarketing-raiffeisen-filiale-thalwil.png\" alt=\"Case Bild einer Raiffeisen Filiale\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013\u00a0durch neue, noch nie in der Bankwelt gesehene Rituale und Emotionalit\u00e4ten. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 At Home Feeling bildet den emotional auszuspielenden Kern \u2022 Innovation-Hub hingegen passt nicht zu den Wunsch-Emotionen \u2022 Learning trifft hingegen das emotionale Soll \u2013 wenn durch einen [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,327],"tags":[],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-branches"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raiffeisen: Banker und Kunden auf Augenh\u00f6he<\/title>\n<meta name=\"description\" content=\"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raiffeisen: Banker und Kunden auf Augenh\u00f6he\" \/>\n<meta property=\"og:description\" content=\"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T15:40:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T15:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1086\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"Raiffeisen: Banker und Kunden auf Augenh\u00f6he\",\"datePublished\":\"2023-01-26T15:40:14+00:00\",\"dateModified\":\"2026-03-25T15:58:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-raiffeisen-filiale.jpg\",\"articleSection\":[\"cases\",\"NeuroBranches\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/\",\"name\":\"Raiffeisen: Banker und Kunden auf Augenh\u00f6he\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-raiffeisen-filiale.jpg\",\"datePublished\":\"2023-01-26T15:40:14+00:00\",\"dateModified\":\"2026-03-25T15:58:39+00:00\",\"description\":\"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-raiffeisen-filiale.jpg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/zutt-neuromarketing-raiffeisen-filiale.jpg\",\"width\":1536,\"height\":1086},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/case-raiffeisen-filiale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raiffeisen: Banker und Kunden auf Augenh\u00f6he\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"name\":\"ZUTT &amp; PARTNER AG\",\"description\":\"Navigate Emotions\",\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\",\"name\":\"ZUTT & PARTNER AG\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Zutt-Partner-Logo.svg\",\"width\":1,\"height\":1,\"caption\":\"ZUTT & PARTNER AG\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/GlobalEmotionsForum\",\"http:\\\/\\\/ch.linkedin.com\\\/company\\\/globalemotionsforum?trk=ppro_cprof\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\",\"name\":\"leonhard\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g\",\"caption\":\"leonhard\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he","description":"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/","og_locale":"de_DE","og_type":"article","og_title":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he","og_description":"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.","og_url":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/","og_site_name":"ZUTT &amp; PARTNER AG","article_publisher":"https:\/\/www.facebook.com\/GlobalEmotionsForum","article_published_time":"2023-01-26T15:40:14+00:00","article_modified_time":"2026-03-25T15:58:39+00:00","og_image":[{"width":1536,"height":1086,"url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg","type":"image\/jpeg"}],"author":"leonhard","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"leonhard","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#article","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/"},"author":{"name":"leonhard","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9"},"headline":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he","datePublished":"2023-01-26T15:40:14+00:00","dateModified":"2026-03-25T15:58:39+00:00","mainEntityOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/"},"wordCount":182,"commentCount":0,"publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg","articleSection":["cases","NeuroBranches"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/","url":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/","name":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he","isPartOf":{"@id":"https:\/\/zutt.ch\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#primaryimage"},"image":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#primaryimage"},"thumbnailUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg","datePublished":"2023-01-26T15:40:14+00:00","dateModified":"2026-03-25T15:58:39+00:00","description":"Die Raiffeisenbank, Bankthemen und Banker auf Augenh\u00f6he mit dem Kunden bringen \u2013 durch neue Rituale und Emotionalit\u00e4ten.","breadcrumb":{"@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#primaryimage","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2023\/01\/zutt-neuromarketing-raiffeisen-filiale.jpg","width":1536,"height":1086},{"@type":"BreadcrumbList","@id":"https:\/\/zutt.ch\/blog\/de\/case-raiffeisen-filiale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutt.ch\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Raiffeisen: Banker und Kunden auf Augenh\u00f6he"}]},{"@type":"WebSite","@id":"https:\/\/zutt.ch\/blog\/#website","url":"https:\/\/zutt.ch\/blog\/","name":"ZUTT &amp; PARTNER AG","description":"Navigate Emotions","publisher":{"@id":"https:\/\/zutt.ch\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutt.ch\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/zutt.ch\/blog\/#organization","name":"ZUTT & PARTNER AG","url":"https:\/\/zutt.ch\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","contentUrl":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/03\/Zutt-Partner-Logo.svg","width":1,"height":1,"caption":"ZUTT & PARTNER AG"},"image":{"@id":"https:\/\/zutt.ch\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GlobalEmotionsForum","http:\/\/ch.linkedin.com\/company\/globalemotionsforum?trk=ppro_cprof"]},{"@type":"Person","@id":"https:\/\/zutt.ch\/blog\/#\/schema\/person\/470c7652e57943d6bc8918e267f034c9","name":"leonhard","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bdf03b69ee18b7430d06b3c35513a1286b8d3c8a3700b3c88adb914652537b10?s=96&d=mm&r=g","caption":"leonhard"}}]}},"_links":{"self":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":5,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"predecessor-version":[{"id":15929,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/posts\/10761\/revisions\/15929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media\/15930"}],"wp:attachment":[{"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutt.ch\/blog\/wp-json\/wp\/v2\/tags?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}