{"id":10748,"date":"2023-01-26T13:31:05","date_gmt":"2023-01-26T13:31:05","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10748"},"modified":"2026-03-25T15:59:51","modified_gmt":"2026-03-25T15:59:51","slug":"case-ubs-smartwealth","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-ubs-smartwealth\/","title":{"rendered":"UBS: Wealth Management individualisiert"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Das Onboarding eines Private Banking Kunden emotionalisieren und durch den Einsatz neuropsychologischer Prinzipien dessen Eintrittsschwellen senken.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 Der emotionale Gap zwischen typischen Finanzinstituten und dem impliziten Wunsch eines perfekten Wealth Managements ist bemerkenswert<br \/>\n\u2022 Vertrauen spielt emotional keine Rolle (versteht sich als Hygiene-Faktor)<br \/>\n\u2022 Individualisierung und &#8222;Mein Leben&#8220; sind zwei wichtige emotionale Aspekte<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/04\/zutt-neuromarketing-ubs-emomap.png\" alt=\"zutt-neuromarketing-ubs-emomap\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. ERFOLGSWIRKSAM EMOTIONALISIERTE APP UBS SMARTWEALTH<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/10\/zutt-neuromarketing-ubs-app.png\" alt=\"Case Bild einer UBS App\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Das Onboarding eines Private Banking Kunden emotionalisieren und durch den Einsatz neuropsychologischer Prinzipien dessen Eintrittsschwellen senken. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 Der emotionale Gap zwischen typischen Finanzinstituten und dem impliziten Wunsch eines perfekten Wealth Managements ist bemerkenswert \u2022 Vertrauen spielt emotional keine Rolle (versteht sich als Hygiene-Faktor) \u2022 Individualisierung und &#8222;Mein Leben&#8220; sind zwei [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,323],"tags":[],"class_list":["post-10748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-digitalisation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UBS: Wealth Management individualisiert<\/title>\n<meta name=\"description\" content=\"Das Onboarding eines Private Banking Kunden emotionalisieren und durch neuropsychologischer Prinzipien dessen Eintrittsschwellen senken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/case-ubs-smartwealth\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UBS: Wealth Management individualisiert\" \/>\n<meta property=\"og:description\" content=\"Das Onboarding eines Private Banking Kunden emotionalisieren und durch neuropsychologischer Prinzipien dessen Eintrittsschwellen senken.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/case-ubs-smartwealth\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; 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