{"id":10743,"date":"2023-01-24T16:30:22","date_gmt":"2023-01-24T16:30:22","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10743"},"modified":"2023-01-31T14:25:44","modified_gmt":"2023-01-31T14:25:44","slug":"case-twinings","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-twinings\/","title":{"rendered":"Twinings: Eine Kampagne f\u00fcr mehr Tee-Gef\u00fchl"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Eine neue Print-Kampagne soll n\u00e4her an das emotional perfekte Tee-Gef\u00fchl (Gold Standard) gebracht werden \u2013\u00a0unter Beibehaltung des Kampagnen-Grundkonzeptes und des bestehenden Markenprofils von Twinings.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 Tee-Welt soll mystisch sein, aber nicht mysteri\u00f6s<br \/>\n\u2022 Geheimnisvolle Stunden statt Harry Potter-Feeling<br \/>\n\u2022 W\u00e4rme spielt eine Rolle<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/03\/SEO_Cases.001.jpg\" alt=\"\" width=\"1024\" height=\"546\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/03\/SEO_Cases.001.jpg 1024w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/03\/SEO_Cases.001-300x160.jpg 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/03\/SEO_Cases.001-768x410.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. ERFOLGSWIRKSAM EMOTIONALISIERTE TWININGS-KAMPAGNE<\/span><\/strong><br \/>\nWeiterentwicklung basierend auf dem Briefing-Input von ZUTT &amp; PARTNER an die Agentur<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8761\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-partner-neuromarketing-case-twinings.png\" alt=\"Vorher-\/Nachher-Vergleich Twinings-Kampagne\" width=\"910\" height=\"658\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-partner-neuromarketing-case-twinings.png 910w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-partner-neuromarketing-case-twinings-300x217.png 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-partner-neuromarketing-case-twinings-768x555.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Eine neue Print-Kampagne soll n\u00e4her an das emotional perfekte Tee-Gef\u00fchl (Gold Standard) gebracht werden \u2013\u00a0unter Beibehaltung des Kampagnen-Grundkonzeptes und des bestehenden Markenprofils von Twinings. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 Tee-Welt soll mystisch sein, aber nicht mysteri\u00f6s \u2022 Geheimnisvolle Stunden statt Harry Potter-Feeling \u2022 W\u00e4rme spielt eine Rolle EmoMap\u00a9: Es geht nicht um oben, unten, [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,321],"tags":[],"class_list":["post-10743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twinings: Eine Kampagne f\u00fcr mehr Tee-Gef\u00fchl<\/title>\n<meta name=\"description\" content=\"Die neue Print-Kampagne von Twinings sollte mehr Tee-Gef\u00fchl ausl\u00f6sen. 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