{"id":10740,"date":"2023-01-24T16:28:12","date_gmt":"2023-01-24T16:28:12","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10740"},"modified":"2026-03-25T16:01:04","modified_gmt":"2026-03-25T16:01:04","slug":"case-coca-cola","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-coca-cola\/","title":{"rendered":"Coca-Cola: Das perfekte Grill-Feeling"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Die Grill-Promo von Coca-Cola n\u00e4her an das emotional perfekte Grill-Feeling (Gold Standard) bringen \u2013\u00a0und mit den Markenemotionen von Tsch Tsch (Coop) sowie Coca-Cola selbst in Einklang bringen.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" width=\"99\" height=\"153\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 Der perfekte Grill-Moment ist inspirierend und gleichzeitig bodenst\u00e4ndig<br \/>\n\u2022 Das bisher ausgespielte Promo-Logo zieht emotional in eine andere Richtung<br \/>\n\u2022 Es lohnt sich, mehr Coca-Cola-Feeling rein zu bringen<br \/>\n\u2022 Und die Promotion lebendiger \/ erfrischender \/ klarer zu kommunizieren<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8762\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-neuromarketing-coke-up-emomap.png\" alt=\"EmoMap\u00a9 Coke up your BBQ\" width=\"1017\" height=\"540\" srcset=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-neuromarketing-coke-up-emomap.png 1017w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-neuromarketing-coke-up-emomap-300x159.png 300w, https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/07\/zutt-neuromarketing-coke-up-emomap-768x408.png 768w\" sizes=\"auto, (max-width: 1017px) 100vw, 1017px\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0;\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" width=\"99\" height=\"153\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. ERFOLGSWIRKSAM EMOTIONALISIERTE COKE-PROMO<\/span><\/strong><br \/>\nWeiterentwicklung Promo-Logo durch ZUTT &amp; PARTNER sowie strategische Design-Approaches f\u00fcr mehr emotionale Lebendigkeit und Erfrischung in der Kampagnen-Welt<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8764 aligncenter\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-coca-cola-coke-up-case-promotion-logo-scaled.jpg\" alt=\"Vorher-\/Nachher-Vergleich Promo-Logo Coke up your BBQ\" width=\"909\" height=\"369\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8763 aligncenter\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-coca-cola-coke-up-case-promotion-logo-2-scaled.jpg\" alt=\"Vorher-\/Nachher-Vergleich Promo-Kampagne Coke up your BBQ\" width=\"910\" height=\"623\" \/><span style=\"color: #000000; font-size: 10pt; line-height: 0; padding: 23px;\">Strategischer Design-Input (keine Reinzeichnung)<\/span><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8781 aligncenter\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/10\/zutt-neuromarketing-coca-cola-coke-up-case-promotion-logo-3-scaled.jpg\" alt=\"Vorher-\/Nachher-Vergleich Promo-Kampagne Coke up your BBQ\" width=\"910\" height=\"624\" \/><\/p>\n<p style=\"text-align: right;\"><span style=\"padding-right: 23px; text-align: right; color: #000000; font-size: 10pt; line-height: 0;\">Strategischer Design-Input (keine Reinzeichnung)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Die Grill-Promo von Coca-Cola n\u00e4her an das emotional perfekte Grill-Feeling (Gold Standard) bringen \u2013\u00a0und mit den Markenemotionen von Tsch Tsch (Coop) sowie Coca-Cola selbst in Einklang bringen. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 Der perfekte Grill-Moment ist inspirierend und gleichzeitig bodenst\u00e4ndig \u2022 Das bisher ausgespielte Promo-Logo zieht emotional in eine andere Richtung \u2022 Es lohnt [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":15932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,321],"tags":[],"class_list":["post-10740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola: Das perfekte Grill-Feeling<\/title>\n<meta name=\"description\" content=\"Die Grill-Promo von Coca-Cola sollte n\u00e4her an das perfekte Grill-Feeling gebracht werden. 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