{"id":10733,"date":"2023-01-24T16:22:20","date_gmt":"2023-01-24T16:22:20","guid":{"rendered":"https:\/\/zutt.smore.ch\/?p=10733"},"modified":"2023-01-31T14:28:17","modified_gmt":"2023-01-31T14:28:17","slug":"case-volg","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/case-volg\/","title":{"rendered":"Volg: Ein emotionaler Markenkern"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert3.svg\" alt=\"zutt-neuromarketing-Anspruch\" height=\"153\" width=\"99\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #187477;\">1. ANSPRUCH<\/span><strong><br \/>\n<\/strong><\/strong>Die Marke Volg soll emotional aufgeladen werden und damit einen echten Mehrwert bieten. Der neue Markenkern soll weit \u00fcber rein rationale Benefits hinausgehen und Grundstein f\u00fcr die Entwicklung aller Touchpoints sein.<\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert1.svg\" alt=\"zutt-neuromarketing-Insights\" height=\"153\" width=\"99\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #187477;\"><strong>2. INSIGHTS EMOCOMPASS\u00ae-STUDIE<\/strong><\/span><br \/>\n\u2022 Nachbar liegt gef\u00fchlsm\u00e4ssig nah beim emotionalen Kundenwunsch<br \/>\n\u2022 Bilder wie &#8222;Freund&#8220; oder &#8222;Bekannter&#8220; profilieren emotional in eine komplett andere Richtung<br \/>\n\u2022 D2-Momente, wie z.B. &#8222;\u00dcberraschung&#8220; spielen eine Rolle<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5841 size-full\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/04\/zutt-neuromarketing-emomap-volg.png\" alt=\"zutt-neuromarketing-emomap-volg\" width=\"1024\" height=\"546\" \/><\/p>\n<p style=\"margin-top: -25px;\"><span style=\"color: #187477; font-size: 10pt; line-height: 0\">EmoMap\u00a9: Es geht nicht um oben, unten, links oder rechts \u2013 massgebend sind die Abst\u00e4nde zwischen den einzelnen Research Objects zum Wunsch (GOLD STANDARD). Je weiter die Entfernung zwischen zwei Pins, desto unterschiedlicher die Empfindung.<\/span><\/p>\n<p style=\"margin-top: 75px;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2018\/04\/zutt-neuromarketing-Wert2.svg\" alt=\"zutt-neuromarketing-Erfolg\" height=\"153\" width=\"99\" \/><br \/>\n<strong><span style=\"color: #187477;\">3. EMOTIONALE VALUE PROPOSITION F\u00dcR VOLG<\/span><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5894\" src=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2019\/10\/zutt-neuromarketing-volg-evp.png\" alt=\"Case Bild einer Emotional Value Proposition f\u00fcr Volg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. ANSPRUCH Die Marke Volg soll emotional aufgeladen werden und damit einen echten Mehrwert bieten. Der neue Markenkern soll weit \u00fcber rein rationale Benefits hinausgehen und Grundstein f\u00fcr die Entwicklung aller Touchpoints sein. 2. INSIGHTS EMOCOMPASS\u00ae-STUDIE \u2022 Nachbar liegt gef\u00fchlsm\u00e4ssig nah beim emotionalen Kundenwunsch \u2022 Bilder wie &#8222;Freund&#8220; oder &#8222;Bekannter&#8220; profilieren emotional in eine komplett [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,319],"tags":[],"class_list":["post-10733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volg: Ein emotionaler Markenkern<\/title>\n<meta name=\"description\" content=\"Die Marke Volg soll emotional aufgeladen werden und damit echten Mehrwert bieten. 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