{"id":10573,"date":"2022-11-02T16:06:32","date_gmt":"2022-11-02T16:06:32","guid":{"rendered":"https:\/\/zutt.ch\/?p=10573"},"modified":"2023-03-03T12:21:40","modified_gmt":"2023-03-03T12:21:40","slug":"farmer-case","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/farmer-case\/","title":{"rendered":"Durchg\u00e4ngige Emotionen trotz breitem Sortiment"},"content":{"rendered":"<p>Die Getr\u00e4nkemarke Farmer von LANDI bietet ein sehr breites Sortiment: Von Mineralwasser \u00fcber Energy Drinks bis hin zum Feierabend-Bier. Doch l\u00f6sten die Getr\u00e4nke bisher weder die optimalen Produktemotionen aus, noch die Markenemotionen von LANDI.<\/p>\n<p>Mit einer EmoCompass\u00ae-Studie kam LANDI den Wunsch-Emotionen ihrer Kunden auf die Spur. Mit diesem Fundament entstand eine neue Emotions-Strategie f\u00fcr Farmer. Dabei wurden die Marken-Emotionen n\u00e4her an den Kundenwunsch gebracht. Anhand dieser Strategie wurden anschliessend die Marke und die Packagings effektvoll redesigned.<\/p>\n<p>So entstand ein Sortiment, das \u00fcber zahlreiche Produkte und Sinne erfolgswirksam Emotionen ausl\u00f6st. Dieses Video bieten einen Einblick in das spannende Projekt:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pjowjy3WuhM?rel=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L\u00f6st Ihr Sortiment bzw. Ihre Customer Journey einheitliche Emotionen aus? M\u00f6chten auch Sie von einem EmoCompass\u00ae-Projekt \u2013 von der Studie \u00fcber die Emotions-Strategie bis hin zu konkreten Design-Inputs \u2013 profitieren? \u2013 Wenn Sie mir eine \u00dcbersicht Ihrer Kunden-Touchpoints schicken, erhalten Sie eine allererste Einsch\u00e4tzung geschenkt.<\/p>\n<p>Interessiert? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s <a href=\"https:\/\/zutt.ch\/blog\/de\/workshop-seite\/\">hier<\/a>.<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/workshop-seite\" rel=\"noopener\">&gt; Sortiment-Emotionen vereinheitlichen<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Getr\u00e4nkemarke Farmer von LANDI bietet ein sehr breites Sortiment: Von Mineralwasser \u00fcber Energy Drinks bis hin zum Feierabend-Bier. Doch l\u00f6sten die Getr\u00e4nke bisher weder die optimalen Produktemotionen aus, noch die Markenemotionen von LANDI. Mit einer EmoCompass\u00ae-Studie kam LANDI den Wunsch-Emotionen ihrer Kunden auf die Spur. Mit diesem Fundament entstand eine neue Emotions-Strategie f\u00fcr Farmer. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,329,272],"tags":[],"class_list":["post-10573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-productdevelopement","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Durchg\u00e4ngige Emotionen trotz breitem Sortiment? | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Die Getr\u00e4nkemarke Farmer von LANDI bietet ein sehr breites Sortiment: Von Mineralwasser \u00fcber Energy Drinks bis hin zum Feierabend-Bier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/farmer-case\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Durchg\u00e4ngige Emotionen trotz breitem Sortiment? | ZUTT &amp; PARTNER\" \/>\n<meta property=\"og:description\" content=\"Die Getr\u00e4nkemarke Farmer von LANDI bietet ein sehr breites Sortiment: Von Mineralwasser \u00fcber Energy Drinks bis hin zum Feierabend-Bier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutt.ch\/blog\/de\/farmer-case\/\" \/>\n<meta property=\"og:site_name\" content=\"ZUTT &amp; PARTNER AG\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GlobalEmotionsForum\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T16:06:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-03T12:21:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2022\/10\/zutt-neuromarketing-farmer-case-video-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"leonhard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"leonhard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/\"},\"author\":{\"name\":\"leonhard\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#\\\/schema\\\/person\\\/470c7652e57943d6bc8918e267f034c9\"},\"headline\":\"Durchg\u00e4ngige Emotionen trotz breitem Sortiment\",\"datePublished\":\"2022-11-02T16:06:32+00:00\",\"dateModified\":\"2023-03-03T12:21:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/\"},\"wordCount\":170,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/zutt-neuromarketing-farmer-case-video-thumbnail.jpg\",\"articleSection\":[\"cases\",\"NeuroProductDevelopement\",\"news\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/\",\"url\":\"https:\\\/\\\/zutt.ch\\\/blog\\\/de\\\/farmer-case\\\/\",\"name\":\"Durchg\u00e4ngige Emotionen trotz breitem Sortiment? 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