{"id":10544,"date":"2022-10-03T06:56:31","date_gmt":"2022-10-03T06:56:31","guid":{"rendered":"https:\/\/zutt.ch\/?p=10544"},"modified":"2023-03-03T13:34:32","modified_gmt":"2023-03-03T13:34:32","slug":"raiffeisen-thalwil-gamification","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/raiffeisen-thalwil-gamification\/","title":{"rendered":"So l\u00f6st eine Bank spielend Emotionen aus"},"content":{"rendered":"<p>Mit dem neuen Schaufenster-Quiz l\u00e4dt die Raiffeisenbank Thalwil ihre Kunden und Kundinnen bereits vor der Bank zum Spielen ein. Dabei stehen in dieser ersten Quiz-Edition nicht Hypotheken und Sparen im Zentrum. Stattdessen werden die Themen Genossenschaft und Regionalit\u00e4t n\u00e4her gebracht \u2013 was zu starker emotionaler Differenzierung gegen\u00fcber anderen Banken f\u00fchrt.<\/p>\n<p>Zudem bringt diese Gamification zahlreiche erfolgsf\u00f6rdernde Effekte mit sich. So entstehen mehr Involvement, Aufmerksamkeit und eine st\u00e4rkere Verankerung im Kundenhirn.<\/p>\n<p>Wie eine solche Kundeninteraktion konkret aussieht, sehen Sie in diesem Video:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/smEG2ncD1rk?rel=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>M\u00f6chten auch Sie von Gamification profitieren? Ob Bank, Apotheke, Immobilienvermittler oder Versicherung \u2013 gemeinsam finden wir\u00a0die perfekten spielerischen Interaktionen passend zu Ihrem Business.<\/p>\n<p>Interessiert? Mehr Infos und ein unverbindliches Kontaktformular gibt&#8217;s <a href=\"https:\/\/zutt.ch\/blog\/de\/referate\/\">hier<\/a>.<\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/zutt.ch\/blog\/de\/workshop-seite\/\" rel=\"noopener\">&gt; Von Gamification profitieren<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit dem neuen Schaufenster-Quiz l\u00e4dt die Raiffeisenbank Thalwil ihre Kunden und Kundinnen bereits vor der Bank zum Spielen ein. Dabei stehen in dieser ersten Quiz-Edition nicht Hypotheken und Sparen im Zentrum. Stattdessen werden die Themen Genossenschaft und Regionalit\u00e4t n\u00e4her gebracht \u2013 was zu starker emotionaler Differenzierung gegen\u00fcber anderen Banken f\u00fchrt. Zudem bringt diese Gamification zahlreiche [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[317,327,272],"tags":[],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","category-branches","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raiffeisen Thalwil Gamification | ZUTT &amp; PARTNER<\/title>\n<meta name=\"description\" content=\"Mit dem neuen Schaufenster-Quiz setzt die Raiffeisenbank Thalwil auf Gamification und l\u00e4dt ihre Kunden zum Spielen ein.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutt.ch\/blog\/de\/raiffeisen-thalwil-gamification\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raiffeisen Thalwil Gamification | ZUTT &amp; 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