{"id":10277,"date":"2022-06-23T08:22:36","date_gmt":"2022-06-23T08:22:36","guid":{"rendered":"https:\/\/zutt.ch\/?p=10277"},"modified":"2022-06-23T08:22:36","modified_gmt":"2022-06-23T08:22:36","slug":"srf-interview-verliert-toblerone-ihre-swissness","status":"publish","type":"post","link":"https:\/\/zutt.ch\/blog\/de\/srf-interview-verliert-toblerone-ihre-swissness\/","title":{"rendered":"SRF-Interview: Verliert Toblerone ihre Swissness?"},"content":{"rendered":"<p>Toblerone produziert k\u00fcnftig auch in der Slowakei. Mit diesem Schritt muss der Hersteller das Label &#8222;Schweizer Milchschokolade&#8220; abgeben. Kann Toblerone \u2013 eine international wahrgenommene Schweizer Marken-Ikone \u2013 auf dieses Label verzichten, ohne dabei emotional an Swissness einzub\u00fcssen?<\/p>\n<p>Einsch\u00e4tzungen aus Neuromarketing-Sicht liefert ein SRF-Radio-Interview mit Philipp Zutt:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/723264812?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><span class=\"zuttbutton\" style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.srf.ch\/audio\/regionaljournal-bern-freiburg-wallis\/toblerone-verliert-ihre-swissness-wie-gefaehrlich-ist-das?id=12211310#played\" rel=\"noopener\">&gt; zur ganzen SRF-Sendung (ab 04:55)<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toblerone produziert k\u00fcnftig auch in der Slowakei. Mit diesem Schritt muss der Hersteller das Label &#8222;Schweizer Milchschokolade&#8220; abgeben. Kann Toblerone \u2013 eine international wahrgenommene Schweizer Marken-Ikone \u2013 auf dieses Label verzichten, ohne dabei emotional an Swissness einzub\u00fcssen? Einsch\u00e4tzungen aus Neuromarketing-Sicht liefert ein SRF-Radio-Interview mit Philipp Zutt: &gt; zur ganzen SRF-Sendung (ab 04:55)<\/p>\n","protected":false},"author":3,"featured_media":10281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272],"tags":[],"class_list":["post-10277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRF-Interview Toblerone Swissness | ZUTT &amp; PARTNERS<\/title>\n<meta name=\"description\" content=\"Toblerone produziert k\u00fcnftig auch in der Slowakei. 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