{"version":"1.0","provider_name":"ZUTT &amp; PARTNER AG","provider_url":"https:\/\/zutt.ch\/blog","author_name":"donato","author_url":"https:\/\/zutt.ch\/blog\/author\/donato\/","title":"NeuroTangibility - ZUTT &amp; PARTNER AG","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LFtwDVOEgj\"><a href=\"https:\/\/zutt.ch\/blog\/de\/neurotangibility\/\">NeuroTangibility<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/zutt.ch\/blog\/de\/neurotangibility\/embed\/#?secret=LFtwDVOEgj\" width=\"600\" height=\"338\" title=\"&#8222;NeuroTangibility&#8220; &#8211; ZUTT &amp; PARTNER AG\" data-secret=\"LFtwDVOEgj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/zutt.ch\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/zutt.ch\/blog\/wp-content\/uploads\/2020\/09\/zutt-neuromarketing-llb-bankorama.jpg","thumbnail_width":2494,"thumbnail_height":1419,"description":"Neuromarketing in der Praxis Wie ein komplexes Produkt oder Thema emotional greifbar wird. Was der Kunde nicht versteht, kauft er nicht. Emotionen sind f\u00fcr die Kunden leichter verst\u00e4ndlich als technische Angaben. Eine Produktpr\u00e4sentation braucht deshalb eine klare emotionale Botschaft, damit sie f\u00fcr den Kunden intuitiv greifbar ist. Mittels Erkenntnissen aus der Neurologie und Psychologie k\u00f6nnen [&hellip;]"}